Before & After: Nutrisoda

Before

After

Hunt Adkins, a Minneapolis-based agency, recently redesigned Minnesota-based Nutrisoda:

"Nutrisoda needed to embrace its identity as a soda. The 8.4 oz can of the old packaging screamed energy drink and led to confusion. Our solution was simple: change to a 12 oz can. Second, the old mark had taken a back seat to more prominent design components. But it was imperative people recognized the brand Nutrisoda while finding a way to highlight we are a soda (albeit a better-for-you version). Therefore, we established a proper brand hierarchy that showcases our name and product, using valuable shelf space as a marketing opportunity. Finally, we used bubbles and colors on each can to display the fun, fizz, and flavor that consumers look for in a soda, while allowing the unpainted aluminum to speak to the clean, modern and healthy beverage Nutrisoda contains. Together, these add up to Nutrisoda: delicious, guilt-free fizzy goodness made real."

Product Placement

The PussyCat Dolls have a new song called, "Hush, Hush" and of course all the kids are crazy over it. But what drove us crazy was the confluence of terribly placed products in the music video, including Campari, a Nokia cell phone, an HP laptop..

Just a day after being published on YouTube, the video above has more than 80k views.

A 1:37, an HP notebook enters the scene. It's carried through "the club" by some random faceless dancing extra who delivers it to the DJ, who immediately opens up the pink-flowered laptop and begins futzing with it. C'mon dude, you've got spinning to do! A better execution might have been a passover of some random chick who is sitting in the club in sweats and a high school running t-shirt &#151 playing on the laptop. She thought this was a Starbucks, but it turned out to be an annoying club &#151 and now her daily blog post will have to wait.

At 1:52 we see flashes of Campari &#151 bottles, labeled glasses and even the booze itself, all brown and tasty looking. But where's the Jack, Bud Light and obligatory "soda"? Alas, this isn't a real club, it's one paid for by pretentious liquor and out-of-place computers.

The final installment of the strange placements, and arguably the most important one, is none other than Perez Hilton himself. He's hard to spot at first, but can be spotted at 2:26 wearing a t-shirt that reads, "Hush Hush Featuring Perez."

Gillette::: 360 "Body Shaving" launch

Gillette has launched an online advertising campaign encouraging men to use their products in body shaving. Animated videos provide men with shaving tips on how to best shave their head, chest, back, shoulders, armpits and the most popular spot of all, the groin. Each video addresses the whys and hows of body shaving. The campaign is online at the Gillette YouTube channel and and Gillette’s Body Shaving site.

Reasons for Body Shaving

The Gillette Body Grooming site provides a range of scenes demonstrating that body shaving is an activity suitable for the heterosexual male population.

How to Shave Your Groin

You might say when there’s no underbrush, the tree looks taller…

How to Shave your Head

If your grass is patchy, bald or long, there are better places to spend your cash than the barber.

How to Shave Your Back

Wall to wall carpeting? Or whatever you’re carrying around with you, you’ve decided it’s got to go.

How to Shave Your Chest

Sweaters should be bought, not grown. Guys with perfectly groomed chests, probably not born that way.

How to Shave Your Armpits

An empty stable smells better than a full one.

Credits

The animated videos were created by Proximity Canada in conjunction with BBDO New York.

cool links to Ad History sites around the net.

• · www.advertisinghalloffame.org
• · The John W. Hartman Center for Sales, Advertising and Marketing History at Duke University has made more than 7,000 print advertisements from 1911-55 available at its Web site.
• · The University of Texas' Advertising World - the ultimate marketing communications directory.
• · the University of Illinois Advertising Exhibit
• · Advertising Age's 'The Advertising Century.'
• Some of the most important advertising in history
• · Advertising Archives
• An enjoyable collection of British advertising history
• · Advertising History – Promotional Products
• · Advertising Mascots
• · Emergence of advertising in America
• · Eisner Ad Museum
• This Milwaukee facility also has the materials from the original American Advertising museum
• · Fifty Years of Coca-Cola Television
• Great little site salting one of the first “world brands.”
• · Center for Advertising History
• · Medicine and Madison Avenue
• · Some Pretty Funny Vintage Ads

·

Marketing agencies/Client relationship

Ayman’s “wall of fame” TVC ad's

Del Monte::: Social Media Strategy Created a New Pet Food

Del Monte's social media initiative created a new breakfast treat for dogs.

NEW YORK (AdAge.com) -- It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.

Vodafone:::taking mobile to new heights

Vodafone took advertising to new heights, using their own employees as guinea pigs in a very public demonstration of their new wireless mobile office rangeTo ensure maximum exposure for the Spanish launch, theWaskman agency set up dedicated Vodafone offices in Madrid and Bilboa... 10 meters in the air, where everyone could see them!

The purpose-built glass 'office' spaces were constructed above billboards promoting the new range and for three weeks the Vodafone teams could be seen hard at work in an entirely wireless environment.

The campaign was also taken online as employees documented their experiences through a website - containing stories about the benefits of not being tied down to a single space - as well as a blog. Vodafone employees even took to the streets in modified golf carts equipped with mini offices to further demonstrate the total mobility of their new range.Main Website
Blog

Orlen: Taxiad campaign in Poland

Taxi ad campaign by Orlen in Poland.

Coffee cups were stikced on the taxi roofs as eyecatcher.

Absolut lights out

Absolut adapts a global initiative with thoughtful segmentation, creating empowering experiences where people can see that making a difference doesn't have to be a chore."

Absolut Vodka wanted to do its bit to help combat global warming as part of its thought provoking “In an Absolut World” campaign. The brand created Absolut Global Cooling to encourage consumers to reduce the effects of global warming by offering simple steps they can implement in their daily lives. The marketing challenge was to engage US Hispanics of legal drinking age to be socially conscious and contribute to the Global Cooling initiative.

The US Hispanic neo-yuppie was identified as an important segment of highly educated affluent consumers aged 21-39. Absolut created bilingual communications including radio, bar/club activation, retailer point-of-sale and celebrity endorsement. Absolut teamed up with Reggaeton artists Angel & Khriz to drive the Global Cooling message in bars and clubs with “Absolut Lights Out” parties. People were encouraged to compete to produce energy through human-powered generators and bicycles. If enough energy was created, a six-foot pillar of Absolut bottles would be fully lit. Hand held devices also stored energy that was used for the anticipated Lights Out moment, which was announced by the DJ with a countdown. The lights in the club would then be turned off for one minute. Then Lunix balloons, generated by human energy would illuminate the whole venue.

There were more than 20 Lights Out Parties, which lead to an increase of on-premise sales of around 5% over the duration of the programme.

BRAND

Absolut

BRAND OWNER

Pernod Ricard

CATEGORY

Drinks (alcoholic)

REGION

USA

DATE

Aug 2008 - Sep 2008

OTHER AGENCIES

The Axis Agency

MEDIA CHANNEL

Rona:::Dripping genius

Never let a good opportunity pass you by...

Targeting peak hour traffic in the vicinity of the Jacques Cartier Bridge,Montreal, two cranes raised a billboard sized banner depicting paint tins collecting the colour drips underneath the Apple ad with the tagline ‘We collect leftover paint’.

This off-the-cuff stunt chimes perfectly with the brand's new "Doing it Right" initiative which spotlights RONA's sustainable development efforts, including the sale of eco-responsible products, its paint recycling initiatives and its new policies on pesticide sales and wood products procurement.