30.10.09

Weltvereinigung.de: polystyrene stencils

Realisation on bridges by German light artist Oliver Bienkowski. These polystyrene stencils advertise in 14 cities of Germany for weltvereinigung.de.

Zaman Newspaper: Prejudices

A quietly powerful metaphor for prejudice in this effort for the Zamannewspaper in Turkey. We get surreal scenes of average folks who literally run up against their ignorance in the form of unseen, transparent barriers that inhibit their progress. They become trapped, unable to move forward or connect with others. In effect, they are no longer full and active participants in daily life. They've exiled themselves to a no man's land where they're on the outside looking in. The ambient soundtrack works with the bleak visuals to evoke a mood of sad isolation. The climactic "breakthrough," though predictable, provides catharsis and hope. "Our prejudices. Our invisible walls. Isn't it time to demolish them?" says the copy. At 1:45, this is the director's cut (there's also a :60), but the length allows for an almost hypnotic effect to take hold.

Nokia N900: Offline as it happens

Wedding catastrophe!

Things get complicated when you're offline as it happens. Besides missing your own wedding, you might even upset the bride always a big no-no! See the brides message to the groomsmen:

FISHING

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FOOTBALL

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WEDDING

eBay

Asstounding "butt-centric" Reebok ad

The spot called "Wandering Eye," stars a shapely spokeswoman who can't get the camera operator from coming in for close-ups of her backyard, although she seems quite flattered by it. The inspired tagline: "Better legs and a better butt with every step." Reebok is running the spots on broadcast and cable TV over the next four weeks, marking the brand's first major TV effort in two years, according to M&C Saatchi.

Times Square - Toyota Prius iPhone app users co-create billboard ads

from nick burcher by noreply@blogger.com (Nick Burcher)

Toyota Prius are allowing users of the Prius iPhone app to add graphics to the Toyota Prius ad running on the Reuters digital billboard in Times Square, New York (26th-28th Oct.) Users draw pictures using the Prius App and then click to send them to the Prius poster site for display.

The YouTube video below demonstrates the Prius app / Prius billboard combination in action:

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There is also a live camera feed from Times Square that features the Prius iPhone enhanced digital poster site:

http://www.timessquare2.com/webcams_as3.asp?timestamp=20091026191713

I really like the idea of fusing digital and traditional channels and think User Generated Content on billboard digital poster sites is always going to be eye catching. The Prius Times Square site takes it to another level though by using the iPhone as the UGC facilitator whilst still staying true to the overall campaign idea.

Roygalan / Roy award show - Winners announcement 2009.

....and the winners are.

BÄSTA REKLAMFILM /GULD - Best commercial, Gold

Systembolaget - Teenage Drinking (swe) - (2009) :45 (Sweden)

a.k.a Tonårsfesten by Esteban.

BÄSTA REKLAMFILM /SILVER - Best commercial / Silver

Telenor - Japan (swe) - (2009) :45 (Sweden)

By Camp David Film

BÄSTA REKLAMFILM/ SILVER - Best commercial / Silver

RadiotjÃ¤nst - MataffaffÃ¤ren / Supermarket - (2009) :55 (Sweden)

by Mister Krister AB

Best Director: Jesper Kouthoofd for films like Försvarsmakten “Teaser”, SJ “Resan mot ett bättre SJ”, and IKEA “Drömkök”.

SJ / Statens JÃ¤rnvÃ¤gar - Travel toward a better SJ - (2009) :50 (Sweden)

BÄSTA REKLAMFILMSFOTOGRAF / BEST DOP & BÄSTA ANIMATION OCH SPECIALEFFEKT / Best Special effects

PHILIPS CINEMA 21:9 - Carousel - (2009) 2:20 (The Netherlands)

Fredrik Bäckar & REDRUM för Philips ”Carousel”

BÄSTA ALTERNATIVA MEDIAPRODUKTION
Palladium för ”Mao-glasögon” Forum för levande historia

Dinner with Pol Pot / Middag med Pol Pot - (2009) 2:12 (Sweden)

FOLKETS PRIS ”Hålla käften” för Friends av Camp David - Voted best by the people.

Friends - HÃ¥lla KÃ¤ften - (2009) :70 (Sweden)

Insect advertising| Banners on flies

In Microsoft's Imagine09 conference in London yesterday and one of the speakers point forward the view that if you really wanted to get noticed then you need to follow the idea of 'étonnez-moi' ('astonish me') - if you really want to make an impact and stand out, then think big and dream the impossible (so called 'Dreamtelligence'.)

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Out of the multitude of ways a brand can spread its message using insects to do so must rate as one of the oddest. But that is exactly what German publishing house, Eichborn, did when it let a load of flies loose at a PR event.

Initially, flies might seem an odd choice as a marketing medium. They are associated with plagues, have a reputation as a germ carrier and spend most of their life gravitating towards excrement. Seemingly not the ideal brand advocate, but one thing you can say about flies – they get everywhere.

Eichborn, which uses a fly as its emblem, decided this trait would be a major asset in the bustling atmosphere of Frankfurt book fair. Miniature banners were attached to 200 flies using wax; each had ‘The publisher with the fly’ printed on it as well as the location of Eichborn’s stall printed on it. The flies were then let loose around the book fair.

The campaign received a lot of PR attention in Frankfurt and generated a great deal of interest in Eichborn’s stall at the book fair. Eichborn later reported that no flies were harmed during the process.
The headline reads "Eichborn fly banner at the Frankfurt Book Fair" and the final wording in the video is translated as "The banner was attached with wax and dissolves after a few hours by itself" - may be this is the ultimate in 'buzz marketing?'

BRAND: Eichborn

BRAND OWNER: Eichborn

CATEGORY: Entertainment

REGION: Germany

DATE: Oct 2009

AGENCY: Jung von Matt

MEDIA CHANNEL

Ad Genius| Rob McLennan.

Ad Genius : Rob McLennan.
Country: South Africa.
Agencies: Lowe Bull, Network BBDO.
At Cannes: 21 Lions, 1GP, 6 Gold.
Strong Points: Radio Ideas.

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Ad Genius| Gerry Graf.

Ad Genius : Gerry Graf.
Country: USA.
Agencies: BBDO NY, Goodby Silverstein Partners, TBWA Chiat/Day, Saatchi NY.
At Cannes: 20 lions, 7 Gold.
Strong Points: Nonsense humour.