Afia TVC executions

When you are a pan Arab mega brand? What is the best strategy of your TVC’s communication

1. 1. Do you produce one and hope that “one size fits all”?
2. 2. Do you isolate the audio element and adapt it to local dialect?
3. 3. Or do you produce market specific communication while maintain core values?

Telecoms Viral

This viral is widely forwarded among Saudi Arabia forums, it adds another layer on marketing offering war between providers.

Simply it mocks up all mobiles there is and conclude with one to one assessment with blackberry powered by Mobily.

No official proof or statement that Etesalat is the creator/ promoter of this viral , however it’s mark is all over the place..