I hate to make it sound predestined but I can say that I saw it coming! Brands are moving to Facebook (social media platform) and ditching known / familiar WWW .
I always thought a startup / small/ home business can do it but a BANK and a key advertising agency ..that’s a first and I hope many to come.
I think an agency can claim that they are innovative but Grey saw it as inevitable and moved to Facebook following simple philosophy /strategy “We want to be where people already are, and 2.5 million Swedes are on Facebook, so that's why we have moved our site to Facebook”
