Peugeot 3008 Crossover Could Fly

The Peugeot 3008 Crossover is being promoted in the UK as the car with so much technology you would expect it to fly. The campaign is centred around Peugeot cars appearing to have landed on tall buildings, special build poster sites, and on top of buses, backed up with broadcast, press, posters, radio sponsorship, test drives and an online panoramic view of London. 3008s have landed on significant high footfall buildings in London, Birmingham, Manchester, Glasgow and Bristol. Peugeot 3008 vehicles are on display in Westfield, Bull Ring, Trafford, Silverburn and Cabbot’s Circus shopping malls, with a bus (Peugeot 3008 attached) driving around each venue promoting test drives and competition entries.

The campaign includes a digital experience, online at www.spot3008.com, using an 80 giga pixels 360 degree panoramic image of London to hide twenty Peugeot 3008 cars for people to find. At stake is the prize of a totally unique flight into space. Clues and teasers are being run through the Peugeot 3008 Facebook page, Peugeot 3008 Twitter channel and a specially designed Peugeot 3008 Tumblr site.

Credits

The Spot the 3008 campaign was developed at Wand Agency, London.

Panoramic photography was by Jeffrey Martin at 360 Cities.

Coca-Cola Egypt – Say Like

Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter.

Project Say Like
Client Coca-Cola Egypt
Creative agency Elephant Cairo
Copywriters Maged Nassar, Ali Ali
Directors Ali Ali, Maged Nassar
Producer Hossam Fawzy
Exposure YouTube, Facebook

Andes Friend Recovery

Andes Beer has provided men in Mendoza, Argentina, with a way to spend time with both their girlfriends and their male friends with the Andes Friend Recovery campaign. The project followed on from the success of the 2009 Andes “Teletransporter” project, using a cutting-edge robot with human features, installed in the main bars of Mendoza. The campaign, online atandesfriendrecovery.com, won a Silver Outdoor Lion at Cannes International Festival of Creativity.

The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends. The campaign was launched on traditional media; TV, out of home and radio advertising. How does it work? Your friends go to a bar and sit at the Andes Friend Recovery table. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties. Wherever you are you have to log in to the AFR page and use the webcam to map your face. Then you appear at the bar, via the Andes Friend Recovery robot.

Andes Friend Recovery is an installation based on TelePresence via video conference. Using interactive facial recognition software, the webcam cuts the face of the person in front of the computer, and applies it exactly inside the robot’s face. The robot sits at the bar, and also uses an audio system to enable hearing and speaking. Users can turn the AFR’s head using a computer keyboard, to get a panoramic view of the situation. Visitors to the AFR website were able to join in at the bar witness the conversations among different friends.

Credits

The Ande Friend Recover campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative director Fernando Militerno, creatives Charlie Lanus, Pedro Porcaro, agency producers Adrian Aspani, Camilo Rojas and Patricio Martinez, account team Jaime Vidal and Patricia Abelenda, working with Inbev marketing team Ricardo Fernandez,
Eduardo Palacios and Benjamin Mountford.

The AFRecovery Installation was produced at Sake Integrated Company by producers Sonia Caputo and Pedro Saleh.

Filming was shot by directors Luisa Kracht, Nico & Martin via Primo Buenos Aires, with executive producer Caro Cordini, director of photography Leandro Filloy.

Post production was done at Pickle. Sound was designed at Supercharango.

La Senza|The Cup Size Choir

La Senza presents The Cup Size Choir. Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at http://www.cupsizechoir.com

Audi A1: The next big thing

"The next big thing" is a fast-paced action-thriller starring Justin Timberlake, Dania Ramirez ( Heroes, X-men ) and the much anticipated Audi A1. A story in 6 Epsiodes - every Tuesday from 04.05.2010. View the film atwww.audi.com/a1 for the full interactive movie experience.


Trailer: http://microsites.audi.com/a1onlinespecial/html/popup.html#/episode/


Advertising Agency: Heimat & Neue Digitale / Razorfish, Berlin, Germany
Executive Creative Directors: Guido Heffels, Jürgen Vossen, Sven Küster
Creative Director: Myles Lord, Fabian Roser
Art Directors: Stefan Schuster, Christian Mies, Kathrin Laser, Florian Uihlein,
Carsten Schubert, Michael Dunlap, Jue Alt, Bartek Elsner
Motion Design: Jörg Lemme, Florian Stumpe
Copywriters: Nikolai Diepenbrock, Stephen Quell, Carsten Fillinger, Daniel Klipfel, Mascha Andexer, Christoph Beringer,
Production Company: ACNE Film
Director: Henrik Sundgren
Additional credits: Benjamin Mohr, Eric Prautsch
Published:April 2010

The hand from above

In the latest installation by Chris O'Shea, "unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real-time by a  giant deity"

Using the BBC's Big Screens, which are installed in various UK city centres, the Hand From Above playfully transforms passers-by

Hand from Above from Chris O'Shea on Vimeo.

"The BBC Big Screen is fitted with a CCTV camera, linked into a computer that runs the software then outputs to the screen," explains O'Shea. "The software picks a person based on their proportions and how apart they are from other people, then tracks the blob over time using optical flow. If the giant hand removes, flicks or shrinks a person, firstly it rubs out the person from the live video using the background reference pixels. Then the tracked person is redrawn over the top in relation to what the hand is doing, ie being picked up, or flying out to the left of the screen (not shown in this video). When the hand shrinks a person it redraws them into the video at half scale. When there is too big a crowd it resorts to tickling people, with a random selection."

Sounds by Owen Lloyd

Hand from Above is a joint co-commission between FACT: Foundation for Art & Creative Technology and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network. It premiered during the inaugural Abandon Normal Devices Festival from September 23 to 27. It will next be on show at the BBC Big Screen in Cardiff from October 22 to 24.

Lacta| Interactive Youtube

"Love at first site" is an awarded Branded Entertainment campaign for Greece's favorite chocolate, Lacta. It was created by OgilvyOne Athens in 2008 and the film was produced by MovieTeller Films.

The campaign has won the Gold Award in the Branded Content category of IAB's MIXX Awards 2009 in New York. It has also won a Bronze Award in the International category of MIXX Awards 2009 and a Bronze World Medal in the Confections / Snacks category of the New York Festivals 2009. It has also won honors at the Webby Awards 2009 and a Favourite Webside Award "FWA". It was also Advertising Age's "Idea of the Week".

Only you can give a happy end to this interactive love story, shot entirely on location at the Greek island of Paros and in Athens, and presented by Lacta, the leading chocolate bar in Greece.http://www.facebook.com/Loveatfirstsite

"Love at first site" is the story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love at first sight, and spend a magic week together, only to break up and never see each other again.

The story unfolds in flash back and users get to experience the love story from the beginning. Only through their actions and correct choices users can progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.

The film was directed by Constantin Pilavios and the screenplay was written by Panos Sambrakos and Christina Sotiropoulou, on an original story by Panos Sambrakos. Cinematography was by Zoe Manta and the original music composed by Christos Triantafyllou.

Creative Director: Panos Sambrakos
Account Management: Christina Alifakioti
Art Director: Constantinos Demetriadis
Web Designer: Konstantinos Penlidis
Copywriter: Konstantina Chatzaki

McDonalds| Cheer for China

DDB Shanghai has won the Gold award at the MAA Globes Awards for the “Cheer for China” campaign developed for McDonalds during the Beijing Olympics. The award continues the Gold awarded at the China Effies in 2008.

As an official sponsor of the Beijing Olympics McDonald’s were keen to find a way to join every Chinese person to the games. The McDonald’s slogan, “I’m loving it” was adapted to become “I’m loving it… China Win!”, a cheer to be used throughout the country.

A “cheering station” was designed, complete with webcam, microphone, interactive screen and web access. Every customer who went into the station could record their own video of a cheer for China and transfer the results to the McDonald’s China web site.

Credits

The Cheer for China campaign was developed at DDB Shanghai, China, by creative director Michael Dee, creative director/art director Jody Xiong, art director Leo Wan and copywriter Meredin Xu

Internet banner of the year.... Pringles

Some banners are intended to drive traffic to any place , others being a message/experience by themselves.

the second type, become highly relative to clickthrough and some other metricst.

I just saw this extraordinary banner at Bannerblog. Needless to explain how well executed is that "once you pop you can't stop" motto and also a great demonstration on how important having a great copywriter helps writing ads (click on the image to see it)

COI: Choose A Different Ending

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI

Al Jazeerah:::Every Angle Every Side

Al Jazeera English channel worked with Singapore interactive agency Interuptive in 2008 to promote the launch of their service on on SingTel mio TV, a Singapore-based pay television channel. An online campaign of thought provoking ad banners was created to promote the inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem. Al Jazeera will look at every angle and every side to uncover the reality for the viewers, including newsworthy issues such as war, landmines and pollution.

Every Angle Every Side campaign was developed at Interuptive Communications,

Banners were placed on AsiaOne.com, 28 Apr 2008 – 25 May 2008, Straits Times Interactive, 28 Apr 2008 – 11 May 2008, and ChannelNewsAsia.com, 26 May 2008 – 5 Jun 2008. The Every Angle Every Side campaign won a bronze Lotus awards at the Adfest festival in March 2009, and can be viewed online here.