Coca-Cola Egypt – Say Like

Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter.

Project Say Like
Client Coca-Cola Egypt
Creative agency Elephant Cairo
Copywriters Maged Nassar, Ali Ali
Directors Ali Ali, Maged Nassar
Producer Hossam Fawzy
Exposure YouTube, Facebook

Letterhead Evolution

Long before people have been sending messages to one another. Before paper was invented,  people used different materials for their letters, they used leather, clay, plant leaves and papyrus.  As time went by and paper was discovered, people began creating their letters in a more formal way. It was not until the Industrial Revolution during the 19th century that letterheads that we know today came to life.

The existence of printing presses and the advent of Industrial design – which could’ve been a precursor to the minimalist movement of the 1960s – caused the ubiquity of letterheads among prominent people and businesses during that time. It may have also caused the departure from the bourgeois and intricate style of Art Nouveau and the Victorian style of design.

The departure from Victorian style and Art Nouveau led to a change of heart in design. With the guiding philosophy of Industrial design – functionality over form – people began adopting simpler designs that was easier to produce and cheaper.

It was during the 20^th century that we saw the bloom and importance of the letterhead. It allowed people and, especially, companies to create an identity for for their business. It gave way to different ideas and application of advertisements and new art movements that came after the 19^th century.

Early Part of the 20^th Century

During the advent of the 20^th century, people and businesses used varying designs on their letterheads. With most prominent people using simple and minimalist designs, and businesses used differeng images that can be attributed to their industry.

Latter part of the 20^th Century

We saw the rise of radio and television during the latter part of the 20^th century. With the rising advertising industry, the need for a corporate identity becomes more apparent. During this period we saw different changes and the rise of rebellious youth, which could’ve influenced the different design styles that were used during this period.

The 21^st Century

The current designs of letterheads has evolved – from the functional minimalist to the radical post-modern style of design. Designers today have a knack for combining different influences derived from past art movements; from Minimalism to conceptual art to post-modern styles of design.

Letterheads has become played a pivotal role for a lot of people – from personalities to businesses – it has allowed people to create an identity for other people to know who they are, and what they do. It has provided an avenue for businesses to explore and reach out to the people.

McDonalds Baby»»»I nominate this Ad for Most Outstanding Commercial

McDonalds “Baby” is one of the nominations for Most Outstanding Commercial at the Primetime Emmy Awards being held on September 18 in Los Angeles. The commercial, launched in April 2010, features a dad whose attempts to keep his baby asleep involve driving around in the car in the night. He manages to get an order into the McDonald’s Drive Through attendant, but only by circling a few times.

Credits

The McDonalds Baby ad was developed at TBWA\Chiat\Day by chief creative officer Mark Figliulo, copywriter Erik Fahrenkopf, art director Anthony Decarolis, executive producer Matt Bijarchi, senior producer (Media Arts) David Fisher.

Filming was shot by director Fredrik Bond via MJZ, Los Angeles, with director of photography Joost Van Gelder, executive producer Eric Stern and line producer Anita Wetterstedt.

Editor was Gavin Cutler at Mackenzie Cutler with assistant editor Mona Salma and executive producer Melissa Miller.

Music was produced at Human Worldwide.