18.7.11

Summer's Eve | Vagina worship



A provocative new direction for the brand. The brand is launching new ads from The Richards Group that dispense with the decorous innuendo and inadvisable workplace tips in favor of a celebration of the vagina as the central human organ in the history of the world—the cradle of life, the center of civilization, the cause of innumerable major wars over women.
 There's also a new online quiz called ID the V, in which women are challenged to identify the various details of their private parts. These ads follow an earlier, very funny teaser (also below) in which a posh cat on an airplane honored the vagina via a poster presentation.




"viral" clip 

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