29.5.09

"Perfect Slice of Summer" tissue boxes

Kleenex.o.w.hsanders_wm

Kleenex.l.hsanders_wm
Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the Kleenex “Perfect Slice of Summer”, new limited edition tissue box series for Target Stores. Since the illustrations are the primary part of each carton, the challenge was to create artwork utilizing a style that embodies the spirit of summer, and that works uniquely with the carton design. The three boxes are images of different fruits rendered with a stylized realism that unifies the design of the package with the brand and product.

Project credits: Hiroko Sanders, Illustrator
Jennifer Brock, Senior Designer/Brand Design – Kimberly Clark Corp.

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