Ché Men's Magazine| rethinks role of babysitters

Ché Men's Magazine| rethinks role of babysitters



Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. 


The foxy babe in a mini-dress isn't there to watch the couple's kid. Mum takes the tyke and leaves the goofy smiling papa staring up at the sitter ... in a through-the-legs shot. Classy. Oh, I should've said "spoiler alert." I keep forgetting that. "Let us keep dreaming of a better world," says the onscreen copy. But actually, this scenario would've been way more sexy if Pops had sped off with Junior and left the chicks together for a night at the flat. Now that would be a magazine worth subscribing to!


Che Magazine, the Belgian men’s magazine offers an online blow job for men. Oh, don’t be misled by the name, it is actually a more terrible one. You need to just blow a ladies skirt up. Lucky ones can see the perfect answer to the question- who wears the panties.

This online ‘blow job’ offer has been arranged as part of the celebrations of the magazine’s 10 th anniversary. You can blow into your computer’s microphone to make a woman’s skirt rise. If you make it rise all the way up you get to register for a chance to win a free year of Ché. It’s part of the magazine’s long-running campaign


Client: Ché
Contact: Kathleen Colpin, Rik Vera, Wouter Delva
Agency: Duval Guillaume Antwerp
Account: Dimitri Mundorff
CD: Geoffrey Hantson
Copy: Dieter De Ridder
AD: Ad Van Ongeval, Jeroen Govaert
Production: Marc van Buggenhout
Graphic Designer: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Director: Kurt Stallaert
Photographer: Kurt Stallaert
Website: Lansen Walraet (CD Interactive), Stijn Janssens (programming)
Media: Online

Ché Men's Magazine: The blow job

Let us keep on dreaming of a better world.

The idea is to be seen on the microsite: http://www.che.be/10years
Other magazines might blow out some candles when celebrating their birthday. But when Che Belgiums favourite Men¹s Magazine celebrates it's 10th anniversary they allow everybody to blow something much more interesting: skirts! Aaah, let us keep on dreaming of a better world.


Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Ad Van Ongeval, Jeroen Govaert
Copywriter: Dieter De Ridder
Graphic Designers: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Production: Marc Van Buggenhout
Additional credits: Kurt Stallaert

Amman's Top 10 summer brands

1. La Calle’s terrace, 6:00 PM – 8:00 PM.
The end of Rainbow Street
While finding a good spot on La Calle’s summer terrace is no easy feat, it’s worth the hassle (it’s always crowded because 6:00-8:00 is also happy hour). The sunset is stunning, and the calm vibes of early evening Rainbow Street make La Calle one of my favorite summer places.
Try: Their pizza.
Total: 

2. Las Tapas’ outdoor garden, 6:00 PM – 9:00 PM. 
Behind the Third Circle, 06-4615061.
While Las Tapas’ service is perhaps the worst in Amman, I’m always braving the crappy customer experience to enjoy their garden. I love their dark wooden furniture contrasted again the evergreen plants and the reddish tiles. My favorite part of the garden is the pink “Majnooneh tree” (no idea what the scientific name for it is), framing the doorway.
Try: Their risotto balls and three-kinds-of-pasta platter.
Total: 

3. Vinaigrette’s open sushi bar, Sunday dinner, 7:00 PM to 9:00 PM. 06-560528.
Shmeisani, Al-Qasr Hotel. 06-560528.
I love Vinaigrette. The view of Amman at night through their glass walls is stunning, their customer service is excellent, and their food is one of the best in Amman. For fans of sushi, I do not think sushi can get any better in Amman (I haven’t tried Yoshi yet though, to be honest), and their 20.00JD all-you-can-eat sushi deal is definitely worth the money.
Try: Their all-you-can-eat sushi.
Total: 

4. Books@Cafe, Saturday/Friday mornings and afternoons. 06-4650457. 
Jabal Amman.
Books@Cafe is my favorite place in the entirety of this city. The staff are friendly, the space is awesome, the crowd is non-judgmental and eclectic, and the food is great.
I really hate how they covered their terrace, but that doesn’t make the place rock that much less.
Try: Their pizza.
Total: 

(Photo by Gulf Life Magazine)
5. Tche Tche, 3:00 PM – 5:00 PM.
Several locations. 06-5932020.
I actually really like Tche Tche. They have good food, logical prices, free wi-fi, and Amman’s best arageel. My only wish is that they’d have more comfortable chairs.
Try: Their salmon fillet.
Total: 

6. The guys’ terrace, Saturday/Friday, 7:00 PM – 10:00 PM.
Mutran Street, Jabal Amman.
While this place isn’t open to the public, I have to have in on this list because it’s one of my favorite places in town, with some of my favorite people in the world. Great company, great conversations, and a comfortable couch.
Total: 

(Photo by Gulf Life Magazine)
7. Blue Fig’s garden, Saturday, 11:00 AM – 2:00 PM. 
Abdoun. 06-5928800.
Blue Fig is really cool during the morning, very laid-back and chilled out, as opposed to the vibes this place has during the evening. Their food is excellent as well.
Try: Their New Orleans Burger.
Total: 

8. Canvas. 
Weibdeh. 06-4632211. 
I like Canvas a lot, because you can sit outside or inside and feel and enjoy the restaurant’s wonderful ambiance. Their menu isn’t very good, but the setting itself is worth the bad drinks.
Total: 

(Photo by Debbini)
9. Champions. Weekdays, 7:00 PM – 9:00 PM.
Marriot Hotel, Shmeisani. 06-5607607.
This is an almost unlikely addition to this list, and I find myself surprised at its addition. Champions is a good place to watch a game with my sports-obsessed Moose; the seating is comfortable, the food is excellent, and the noise level is always optimum.

Try: Their sharing platter.
Total: 

10. Coffee and News, the sidewalk. Weekdays. 6:00 PM – 9:00 PM.
Rainbow Street.
Coffee on the sidewalks of Rainbow Street is great, especially when combined with kaek from Abu Ghosh across the street. Coffee and News is very unassuming, and I like that a lot about it.
Total: 
Via