Agency: AlmapBBDO
Client: Facebook
Country: Brazil
This film had a great responsibility as the first WhatsApp film in the world. Facebook and AlmapBBDO decided to tell a real story focused on Brazilian carnival, showing a relationship between carnival rivals and a great fire that changes this relationship through the app.
To bring more reality to the story, they filmed in real samba communities in Rio, with real fire and with actors who are actually residents of these communities.
