2.3.10

CopyCat | An idea not so shiny| JWT (Morocco)




dentures2009
THE ORIGINAL?
Evonik Chemicals – 
05/2008
Claim : “who helps your teeth shine so white?”
Source : 
Adsoftheworld
Agency : KNSK Hamburg (Germany)
LESS ORIGINAL :
Trident “long lasting whiteness” – 
04/2009
Source : Cannes Archive Online
Agency : JWT (Morocco

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