It's Between You| WhatsApp

Agency: AlmapBBDO

Client: Facebook

Country: Brazil


This film had a great responsibility as the first WhatsApp film in the world. Facebook and AlmapBBDO decided to tell a real story focused on Brazilian carnival, showing a relationship between carnival rivals and a great fire that changes this relationship through the app. 

To bring more reality to the story, they filmed in real samba communities in Rio, with real fire and with actors who are actually residents of these communities.

The 9'58 Biography|PUMA Brazil

Agency: BETC São Paulo

Client: PUMA Brazil

Country: Brazil


In 2009, Usain Bolt broke the 100m world record and made history. But behind this incredible mark, there is a lot of sweat, training and effort. In 2019, ten years later, PUMA Brazil wanted to tell this story, showing an angle that few people know, creating a tribute as outstanding as the world's fastest man. 

BETC São Paulo created a biography that shows all the training and effort behind that mark. But Bolt's biography could not be an ordinary book. It had to be as fast as him. So, the biography is also a flipbook, showing an animation that lasts 9.58s, and recreating the iconic race.