26.5.09

Rona:::Dripping genius



Never let a good opportunity pass you by...

rona_01.jpg
Targeting peak hour traffic in the vicinity of the Jacques Cartier Bridge,Montreal, two cranes raised a billboard sized banner depicting paint tins collecting the colour drips underneath the Apple ad with the tagline ‘We collect leftover paint’.

This off-the-cuff stunt chimes perfectly with the brand's new "Doing it Right" initiative which spotlights RONA's sustainable development efforts, including the sale of eco-responsible products, its paint recycling initiatives and its new policies on pesticide sales and wood products procurement.


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