9.5.11

"The garbage thrown on the sea returns someday. For everybody."



Script has created an action for Surfrider Foundation Brasil, called "Return". The action has as purpose to raise awareness and alert people about the consequences of the garbage left on Rio's beaches.

From a mailing list of surf shops and accredited NGOs, 10,000 boxes containing objects thrown on the sand were sent to people's houses.

Besides plastic cups, ice-cream packages, cans and water bottles, each box also contained a label with the following message:

"The garbage thrown on the sea returns someday. For everybody." -- leaving it clear that, even who never threw garbage on the beach, one day, may suffer the consequences of such act.

The action was also performed in bars in the city of Rio de Janeiro.




Technical profile:
Agency: Script
Creative Director: Ricardo Real e Marcello Mendes
Copywriter: Felipe Machado
Art Directors: Thiago Manhães & João Paulo Medeiros
Production Company: TCO Filmes
Executive Production: JP Braga
Director: JP Braga
DP: Nando Azevedo & Fernando Fernandez
Edit: JP Braga
Color Grading: Nando Azevedo
Soundtrack: Buena Musica (Daniel Medeiros, Leo Cruz, Marcelo Frota)

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Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriter: Hernan Kritzer, Rodrigo Greco
Art Director: Lisandro Cardozo, Tomas Duhalde
Btl Creative Director: Esteban Lorenzut
Production Company: Rebolucion
Director: Nicolas Nubile
Producer: Jorge Larrain
Agency Producer: Topo Barrios, Sergio Bonavia
Web Designer: Martin Bekerman












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