If it makes your jaw drop, it’s probably guerrilla marketing

 Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. 

Guerrilla marketing also tends to be cheaper than traditional marketing.

---

1. Steal Jeep’s Guerrilla Marketing Strategy

This ad plays on the power of driving a Jeep (and parking it, apparently) and the features it offers its drivers.

Of course, some may argue that this is a little on the risky side because there could be arguments over parking guidelines and respect within the community but, I think we could all agree that guerrilla marketing does exactly that; it is just the right mix of provocative and witty.

---

2. Guerrilla Marketing Example for Environmental Issues

The very fact that people can see the trees about to be cut off is a suggestion to passers-by that they can take action and they can play a part in the environment.

What would you do if you were driving down the highway and saw a giant cat resting on these road lights?

Obviously, this is another creative guerrilla ad for raising environmental awareness.

---

3. Nike Makes the Perfect Guerrilla Marketing Example With Its History of Ads

One of the most important components of a successful guerrilla marketing idea is for it to incorporate or embody the brand values.

Nike has been known for its “Just do it” attitude and tagline. This abstract bench, therefore, serves as a signal for the company motto.

Consistent with its brand personality of pushing one’s limits, Nike makes the perfect guerrilla marketing example with its history of ads.

OK, I bet no one was particularly happy to see this.

But, I think most of us will agree it does a good job of suggesting a benefit, doesn’t it?

I am positive that whoever ran into this escalator was reminded of the brand’s motto and was forced to take the stairs, thus initiating their workout routine.

---

4. Changing What We Thought About Certain Signs

Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere. The added stickers create a story about the familiar exit man — and to think all this time we thought he was escaping from a fire!

---

5. Coffin-Shaped Beach Towels Raise Skin Cancer Awareness

These unusual towels serve as not-so-subtle warnings to beach-goers, tanning on the beach.

Crosswalks are another urban structure often used by guerrilla marketers. In this example, Mr. Clean shows off his cleaning power on a crosswalk.

I hate your “ creative” .. give me something that sells or burst!

I'm a marketer not in the entertainment  business .. i dont sell art .. im not here to impress people and get a "WOW" effect!

Grow up Mr. or Ms. Kخreative ( Kخhara + Creative) in Arabic and the better English for it is " shitReative" ( Shit + creative)

The 7 Creative Elements That “Win” 

• Focal Point -- Ads with an obvious focal point help to focus the person viewing your brand’s message.
• Brand Link-- Ads, tend to perform better when it is easy for someone to establish a quick link between the ad and the brand being represented. This is especially true for more iconic brands.
• Brand Personality -- How well does the ad fit with what users know about the brand? 
• Informational Reward -- Does the ad have interesting information? 
• Emotional Reward-- Ads with emotional reward tend to perform better, especially when the emotions are aligned with the true spirit and authenticity of the brand. Use of humor is a good way to connect with your audience.
• Noticeability -- Think about what makes you pause and look at ads, especially on mobile. Video ads that grab your attention tend to perform better.
• Call to Action -- Include a strong call to action like “Shop Now.” Your audience will be more likely to take action if you tell them what you’d like them to do. Call To Action options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, and Donate Now.

‫مرأة تطرد زوجها من البيت أمام كل التوانسة فالعاصمة‬ Via Tunisie Télécom

Innovative street stunt by Tunisie Télécom 

Saudi Post stunt

Technology meets creativity | Invisible Mercedes-Benz

To promote the technology of fuel cell based hydrogen that has issued zero pollutant, the Mercedes-Benz has developed an "invisible car" lined by hundreds of LED's, where a camera on the other side showed the pictures and created the illusion of invisibility.

Bus-sheltersvertising

Bus shelters are such dreary places, even advertising can sometimes spruce them up. Below, check out 20 examples of clever bus-stop ads that provide a welcome diversion while you wait for that bus that will never come.

1. Guarana Antarctica
   
   The Brazilian soft drink turned bus stops into goalmouths for this 2006 World Cup campaign. Bring your own ball.
2. Caribou Coffee
   
   Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. Hot stuff.
3. Yahoo!
   
   Yahoo! pitted San Francisco neighborhoods against each other with interactive, 72-inch touch screens at 20 bus stops that challenged people to play against crosstown rivals in live head-to-head social games. The winning 'hood got to host a concert with OK Go.
4. Fisch Franke
   
   The restaurant Fisch Franke in Frankfurt, Germany, made the point that it serves fresh fish by turning a bus shelter into an aquarium with live trout swimming inside it.
5. Ikea
   
   The Swedish retailer has been turning bus stops into little rooms with its furniture for more than a decade. Given the size of many city apartments, the scale isn't far off.
6. Fitness First
   
   This bus-stop ad for a health club in the Netherlands had a scale in the seat and displays the sitter's weight for all to see—to shame him or her into joining.
7. Amnesty International
   
   This German ad used an eye-tracking camera, and when it sensed someone was looking it, it changed the image (after a short delay) from marital violence to marital harmony. "It happens when nobody is watching," says the headline.
8. Osram
   
   A trigger on this South African bus-stop made it light up only when someone was present, sending the message of energy conservation. "Only use electricity when you need it," is the headline.
9. Big Brother
   
   Bus shelters in Australia promoted the show Big Brother with Bluetooth transmitters that sent text messages to people nearby. The first read, "Im watching u," and gave the recipient's location. The second, 30-40 seconds later, read, "Big Brother is back. 7 PM weeknights on TEN."
10. Vitaminwater
    
    Bus-stop ads for Vitaminwater in Boston, Chicago, New York, and Los Angeles have been outfitted this summer with USB ports, so you can charge your phone or iPad.

1. McDonald's
   
   A bus shelter in Vancouver was turned into an "hourglass," counting down the days until the end of a free-coffee promotion.
2. Calgary Zoo
   
   Not pretty, but effective—this Calgary bus shelter was trashed to promote a dinosaur exhibit at the zoo. Extra marks for the dino print in the shattered glass.
3. Australian Environment
   
   Australia's Department of Environment and Conservation showed its appreciation to people who took public transport by setting up motion sensors that triggered recorded applause when someone entered the shelter.
4. Cluedo
   
   Pulling aside the shower curtain on this Italian bus stop revealed a knife-wielding killer—to promote the murder-themed board game Cluedo (aka Clue).
5. 3M
   
   The company promoted its industrial-strength security glass by putting $3 million in a bus-stop display (actually, only the $50s on top were real) and challenging people to break it open.
6. Spike TV
   
   Spike TV brought a colorful lightsaber display to bus shelters to promote its 2008 airing of Star Wars Episode III: Revenge of the Sith, when it became the first basic-cable channel in the U.S. to air all six Star Wars movies.
7. Science World
   
   Gross, but surely unforgettable. Canadian educational nonprofit Science World created "sneezing" bus-shelter ads. When you pressed the button, you got hit with a spritz of water as a person was heard sneezing. It then threw out some scientific facts about sneezing.
8. Quicksilver
   
   The skate and surf brand made bus shelters a lot more fun for young punks in Copenhagen by adding a ramp to them.
9. Virgin America
   
   The carrier promoted the "mood lighting" on its airplanes but adding some to its bus shelters.
10. Sun Smart
    
    Need a little free sunscreen? This cancer-awareness bus-shelter ad from Australia has got your covered.

WHEEL OF CONCEPT: A NEW SPIN ON INSPIRATION

When the client presentation is an hour away and you need impactful ideas immediately, look no further than the Wheel of Concept. This digital tool serves up pre-packaged client-focused cutting-edge ideas, taking inspirational pressure off overworked creatives. Simply go to wheelofconcept.com, enter your client’s brand name and spin the wheel. Your concept will be branded with your client’s logo for you on a ready-to-print PDF presentation board. Making your client happy 100% of the time has never been easier. Now with the new Wheel of Concept, thinking is one less think you have to think about.

Credits:
Creative Director: Saman Rahmanian
Account Director: Joshua Lenze
Copywriter: Hunter Simms
Art Director: Sherina Florence
Sound Design: Antony Demekhin
Programming: Andronicus Riyono
Voice Talent: Steve Brauntuch

The 10 Funniest Commercials of All Time

Sure, humor is subjective—but some advertising over the years has been undeniably hilarious. Here are our picks for the 10 funniest mainstream commercials ever made (none of that "banned" European stuff), stretching from the '80s to today. Yes, we left out about 17 million other ads, probably including your favorite. Leave your objections and insults—along with your favorite funny ads—in the comments section.

1. Apple, "Stuffed" (2007)
   
   Click to view. While usually not laugh-out-loud funny, TBWA's "Get a Mac" ads for Apple, which ran from 2006 until 2009, were some of the most wryly humorous TV entertainment of their day. Built around an archetypal comic duo—Justin Long as the straight-man Mac, and John Hodgman as the bumbling-fool PC—the spots never failed to amuse. "Stuffed," from April 2007, was among the more visually outlandish, with an absurdly rotund PC complaining about how he's stuffed full of trial software that really slows him down.
2. Holiday Inn, "Whale Song" (2006)
   
   Click to view. A few years before becoming vp of everything Kevin Butler in the PlayStation campaign, Jerry Lambert starred as one of the "Business Guys" in Fallon's Holiday Inn campaign. A master of deadpan, Lambert stole the show in every spot, including this one, where he imitates the majestic humpback whale in his hotel room's comfortable—perhaps too comfortable—work space.
3. Starburst, "Bus Station" (2007)
   
   Click to view. Candy brands have embraced absurdist comedy in recent years, rolling out "oddvertising" that leaves the youth target in stitches. And when it comes to hilarious oddball characters, few can match Starburst's "Little Lad," the unnervingly sprightly berries-and-cream loving imp, played by Jack Ferver, from this TBWA\Chiat\Day spot.
4. Skittles, "Piñata" (2008)
   
   Click to view. Another amusing oddvertising spot from TBWA\Chiat\Day, this Skittles spot skewed darker, with a human piñata recovering from a vicious attack at the hands of a co-worker. Piñata Man's anguished cry at the end is probably the genre's singular high point.
5. Bud Light, "Mr. Really, Really, Really Bad Dancer" (2003)
   
   Click to view. Bud Light's "Real Men of Genius," from DDB Chicago, facetiously saluting the world's legion of unsung male heroes, is probably the best and funniest radio campaign of all time, and the TV spots were stellar, too. The faux-epic tributes featured great mock-serious voiceovers by Pete Stacker and over-the-top vocals by Survivor's Dave Bickler. Among the highlights was this spot, lauding crappy guy dancers everywhere.

1. Budweiser, "Whassup?" (1999)
   
   Click to view. Another campaign that would light up the culture, "Whassup?" featured Charles Stone III and his buddies groaning and bellowing the catchphrase at each other over and over. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. Before long, it seemed everyone in America, Budweiser drinkers or not, was parroting the phrase, while Stone was picking up multiple ad awards.
2. Reebok, "Terry Tate" (2003)
   
   Click to view. Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this Super Bowl spot for Reebok starring Lester Speight as Terry Tate, a linebacker who thrives by viciously tackling colleagues when they mess up. It was conceived by Rawson Marshall Thurber, who made Tate a master of the one-liners. After flattening one worker who poured the last cup of coffee, he screamed, "You kill the joe, you make some mo!"
3. Cadbury, "Gorilla" (2007)
   
   Click to view. An animal spot with a twist. A gorilla is transported into a state of solemn euphoria by the Phil Collins song "In the Air Tonight." But the beast is just gearing up. As the song reaches the drum solo, he ferociously leaps into action, pounding his drum kit with the kind of emotion only iconic '80s music can evoke. Preposterous, wonderful, and weird, the Fallon ad gave Cadbury's advertising new life. And it got the song back on the charts, too.
4. Wendy's, "Where's the Beef?" (1984)
   
   Click to view. Grumpy old people and mild suggestiveness—comic staples on their own, they worked even better together in this legendary spot. The diminutive and inimitable Clara Peller, 81 at the time, created a cultural movement just by swiveling her head back and forth, looking bewildered and barking the catchphrase. Created by two comedic giants of advertising—writer Cliff Freeman and director Joe Sedelmaier—for agency Dancer Fitzgerald Sample.
5. John West Salmon, "Bear" (2000)
   
   Click to view. Animals and blows to the crotch—two more mainstays of advertising comedy, combined to great effect in this British ad for canned salmon by Leo Burnett. What begins as a nature documentary about bears fishing for salmon is interrupted by a John West fisherman running and screaming into the scene, determined to fight the bears for the best fish. And fight them he does, giving one a serious kick to the grizzlies.

Collection of Humorous Print Ads