11.5.10

Italian Culture Week | Integrated Campaign




Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

leave Microsoft Software alone!!


Microsoft Software Prank with alarm


Mobinil | Gestures "express beyond"






 Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC

Africa teenager girls will not check any more… Always | Check check








Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon




Same ... Same ...

Original 

Coca Cola | Open Happiness!








“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. Theboy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment ofhappiness to an otherwise ordinary situation.


Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster

Jan 28, 2009


Not so original 



McDonald's Happy Meal: Doodle




Advertising Agency: Leo Burnett, USA
Creative Director: Keith Hughes, Tony Katalinic, John Hansa
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Photographer: Eric Faber
EP: Denis Giroux
May 10, 2010

The Axe Effect.

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...