Cannes2010: HARVEY NICHOLS| WOLVES

Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...

Renault commercial vehicles.
With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

Cannes 2010|award winners i liked in the print & outdoor categorie

Stopache

Agency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

Agency: Ogilvy, Mexico

WWF – Biodiversity

Agency: Ogilvy, Paris

Bayer – Aspirin

Agency: Almap BBDO, Brazil

CNN- Camera man

Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture

Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better

Agency: Ogilvy, Santiago

KitKat – Have A Break chairs

Agency: JWT, Auckland, New Zealand

National Comics Museum: 

Agency: JWT, Italy

Mitsubishi – Original Parts

Agency: BBDO, Chile

Supor Non-Stick Pans

Agency: Leo Burnett, Shanghai, China

Surfrider Foundation

Agency: Young & Rubicam Paris, France

The Economist

Agency: Ogivly, India