27.6.10

Cannes2010: HARVEY NICHOLS| WOLVES


Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...





Renault commercial vehicles.
With you from the start.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi


Cannes 2010|award winners i liked in the print & outdoor categorie






Stopache
Stopache Splitting Seven Pick of Cannes 2010: award winners of noteAgency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

hot wheels big boy Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Mexico

WWF – Biodiversity
BIODIVERSITY AND BIOSAFETY AWARENESS RHINOCEROS Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Paris

Bayer – Aspirin
cafiaspirina2 copy Pick of Cannes 2010: award winners of notecafiaspirina3 Pick of Cannes 2010: award winners of note
Agency: Almap BBDO, Brazil

CNN- Camera man
cnn turk camera man Pick of Cannes 2010: award winners of note
Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture
fujimidaybig logo3 Pick of Cannes 2010: award winners of note
Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better
hellmanns ketchup crocodile Pick of Cannes 2010: award winners of notehellmanns ketchup polar bear Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Santiago

KitKat – Have A Break chairs
kitkatchair1 Pick of Cannes 2010: award winners of note
Agency: JWT, Auckland, New Zealand

National Comics Museum
NATIONAL COMICS MUSEUM THE FART Pick of Cannes 2010: award winners of note
Agency: JWT, Italy

Mitsubishi – Original Parts
ORIGINAL MITSUBISHI PARTS PORCUPINE Pick of Cannes 2010: award winners of note
Agency: BBDO, Chile

Supor Non-Stick Pans
supor non stick pans1 Pick of Cannes 2010: award winners of note
Agency: Leo Burnett, Shanghai, China

Surfrider Foundation
SURFRIDER FOUNDATION TYRE Pick of Cannes 2010: award winners of note
Agency: Young & Rubicam Paris, France

The Economist
the economist baby Pick of Cannes 2010: award winners of note
Agency: Ogivly, India

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