5.6.10
Fundación Altius “Message in a bottle”
An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.
Agency: Leo Burnett, Iberia.
Walmart Testing New "Virtual Mirror"
Walmart is now testing a new technology system called a 'virtual mirror' to aid in sales of cosmetics. The mirror uses a digital camera and screen to help the shopper test makeup. The hope is that this mirror will increase sales, reduce loss on having to throw away tester products. Ten Walmarts are currently testing the technology, with four mirrors in each store.
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha... -
Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...