Andes Friend Recovery

Andes Beer has provided men in Mendoza, Argentina, with a way to spend time with both their girlfriends and their male friends with the Andes Friend Recovery campaign. The project followed on from the success of the 2009 Andes “Teletransporter” project, using a cutting-edge robot with human features, installed in the main bars of Mendoza. The campaign, online atandesfriendrecovery.com, won a Silver Outdoor Lion at Cannes International Festival of Creativity.

The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends. The campaign was launched on traditional media; TV, out of home and radio advertising. How does it work? Your friends go to a bar and sit at the Andes Friend Recovery table. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties. Wherever you are you have to log in to the AFR page and use the webcam to map your face. Then you appear at the bar, via the Andes Friend Recovery robot.

Andes Friend Recovery is an installation based on TelePresence via video conference. Using interactive facial recognition software, the webcam cuts the face of the person in front of the computer, and applies it exactly inside the robot’s face. The robot sits at the bar, and also uses an audio system to enable hearing and speaking. Users can turn the AFR’s head using a computer keyboard, to get a panoramic view of the situation. Visitors to the AFR website were able to join in at the bar witness the conversations among different friends.

Credits

The Ande Friend Recover campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative director Fernando Militerno, creatives Charlie Lanus, Pedro Porcaro, agency producers Adrian Aspani, Camilo Rojas and Patricio Martinez, account team Jaime Vidal and Patricia Abelenda, working with Inbev marketing team Ricardo Fernandez,
Eduardo Palacios and Benjamin Mountford.

The AFRecovery Installation was produced at Sake Integrated Company by producers Sonia Caputo and Pedro Saleh.

Filming was shot by directors Luisa Kracht, Nico & Martin via Primo Buenos Aires, with executive producer Caro Cordini, director of photography Leandro Filloy.

Post production was done at Pickle. Sound was designed at Supercharango.

TV Commercial for Kuwait's Maqtab Al Shaheed

if i am not mistaken this ad might rank TOP of BAD Arab ads..
are they serious? do they call this an  ad? anyhow WTF the idea here ...

Levi’s Go Forth Campaign “Now is Our Time”

The Levi’s brand introduced the first global campaign in the brand’s 138 years of history, “Go Forth - Now is Our Time” is now launching in 24 countries around the world.



The campaign tag line is “NOW IS OUR TIME.” It presents a message that anything can happen in our life, but no matter what happens, we should accept our time and keep a positive attitude. It’s a phrase representing positive feelings of those who try to move forward in their jeans. “GO FORTH” is Levi’s brand message. Through the message, Levi’s is transmitting the spirit to survive the modern world while reminding us the pioneers who carved out the frontier (New World) in jeans during the period of development and settlement of the American West.



Levi Strauss is running “Now is Your Time”, the latest instalment in the Go Forth advertising series, featuring “The Laughing Heart”, a poem by Charles Bukowski. The commercial, print ads and the website, goforth.levi.com, bring together glimpses of hopeful Berlin youth in an effort to inspire positive engagement with the future. The campaign, launched globally, is not yet running in the UK, due to the resemblance of some images to the current wave of riots in British cities.

The Laughing Heart

Your life is your life
don’t let it be clubbed into dank submission.
Be on the watch.
There are ways out.
There is a light somewhere.
It may not be much light but
it beats the darkness.
Be on the watch.
The gods will offer you chances.
Know them.
Take them.
You can’t beat death but
you can beat death in life, sometimes.
And the more often you learn to do it,
the more light there will be.
Your life is your life.
Know it while you have it.
You are marvelous
the gods wait to delight
in you.

Credits

The Go Forth campaign was developed at Wieden+Kennedy by executive creative directors Mark Fitzloff and Susan Hoffman, creative director Tyler Whisnand, creative director/art director Jeff Williams, creative director Eric Baldwin, copywriter Antony Goldstein, art director Julia Blackburn, producer Sarah Shapiro, agency executive producer Ben Grylewicz, with writer Charles Bukowski.
Filming was shot by director Ralf Schmerberg at Radical Media by executive producer Donna Portaro, director of photography Daniel Gottschalk and line producer Munir Abbar.
Editor was Tommy Harden at Joint Editorial, with post producer Ryan Shanholtzer, and post executive producer Patty Brebner. Visual effects were produced at Method Studios by VFX executive producer Robert Owens, Flame artist Claus Hansen, VFX producer Ananda Reavis. Titles and graphics were produced at W+K Studio.
Music, “Anjos”, was composed by Julianna Barwick. Sound and music were licensed and produced at Search Party. Sound was mixed by Jeff Payne at Eleven Sound.
Photography was by Jeff Luker and Randall Mesdon.

Hipster Essentials

Hipster: \hip-stur\n. One who possesses tastes, social attitudes, and opinions deemed cool by the cool. (Note: it is no longer recommended that one use the term “cool”; a Hipster would instead say “deck.”) The Hipster walks among the masses in daily life but is not a part of them and shuns or reduces to kitsch anything held dear by the mainstream. A Hipster ideally possesses no more than 2% body fat.