Frooti>>>> engagement >>>> brand growth

To promote the attributes of this fruit juice made from natural and juicy mangoes, Parle Agro wanted to go beyond the standards of TVC. The agency CreativeLand has designed an integrated campaign based on a series of stunts.

Hidden cameras have been installed in over 30 Indian cities, to attract the attention of the public into fear. At the falls and landslides giant mango (about 2 meters), the teams were filming the "victims" with them about the trap and provide a sample of Mango Froot. In addition, some of the scenes were recorded subsequently became the new TV spots for the brand. A very nice reuse of TV a PR stunt, which allows better retention of the brand and its message.

Ad agency: CreativeLand Asia

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