The Top 50 Top Australian Marketing Blogs 2009
These guys are getting rather good at the blogging game. Retaining top-spot from the list B&T published in 2008 are Bannerblog creators Ashley Ringrose of Soap Creative and Ashadi Hopper of RMG Connect. Launched in 2005 to showcase online banner ads, it continues to go from strength to strength.
Canberra-based Stephen Collins is the man behind this blog. His stated intention is "to help individuals, brands and organisations understand their clients, stakeholders and people by working with them on listening, engaging and being human."
Servant of Chaos
With a background in marketing and publishing, Sydney-based Gavin Heaton slips back one spot from the 2008 list into third. Heaton says he's focused - among other things - on the scripting and crafting of brand stories. Well worth a look for content on branding, digital strategy and social media.
Inspiration Room Daily
Part of The Inspiration Room - a site that "through the use of world-leading visual search technology offers members a unique platform to display, search and filter creative work" - the daily'blog is authored by the Gold Coast's Duncan Macleod.
Founded at the turn of the year by former B&T editor Tim Burrowes, Mumbrella came out of the traps fast with a mix of news, opinion and diary sections. The site looks to have a met a pent-up demand for conversation around big topics for those in and around the social media community.
Leaving its bigger rivals from the B2B publishing world in the dust is the blog from Marketing Magazine. The site has leapt a whopping 14 places since the last time B&T published it Top 50 Bloggers list back in October 2008, so hats off to these guys for making up so much ground.
Slipping back from 4th spot in our 2008 list, Papworth is among the most active, prolific and outspoken bloggers in the Australian social media community. Her blog, which also made it in to AdAge's recent Power 150 list, is focused on "the business of being social".
With the stated intent of discussing issues affecting PR students and new practitioners to the industry, the blog is authored by the eponymous Paul Young. It slides back from the heady heights of third position versus our 2008 list.
Digital strategist at The Population, Julian Cole has been running this blog since his university days. Well written and very collaborative in tone, there's the odd bit of activist-type activity on here too. Earlier this year, Cole hijacked an online Samboy Crisps competition to raise funds for the bushfire appeal.
A new entrant to the top-10, author Andrew Grill is focusing on mobile advertising here. With a mix of stories from overseas and his own views and theories on related events, Grill's blog could continue to go from strength to strength as marketers' attention increasingly turns to mobile.
11. Personalize Media
12. Get Shouty
13. Brand DNA
14. The Marketer
16.Online Marketing Banter
17. Amnesia Blog
18. Mark Pollard
19. Better Communications Results
20. Gourmet Ads
21. Gold Coast Web Designers
22. Angus Whines
23. Pigs Don't Fly
24. Three Billion
25. PR Disasters
26. Creative Is Not A Department
27. A Pespective
28. Business of Marketing and Branding
29. Marketing Easy
32. Corporate Engagement
33. Shifted Pixels
34. Sticky Ads
35. Mark Neely's Blog
36. Talking Digital
37. Media Hunter
38. Preneur Marketing
39. WOM Marketing For Small Business
40. The Digestif
41. PR Warrior
42. The Flasher
43. Who Is In Control Of Your Brand
44. Another Advertising Wanker
45. Dominique Hind Collective
46. The Zeitgeists
47. Ecio Lab
48. In My Atmosphere
49. Frank Thoughts
50. Ryan's View
The Population Top 50 Australian Marketing Blogs are scored out of 50 with scores out of 10 given in five categories. A subjective mark is given for how thought provoking the content is, how often the site is updated and how much insight the authors provides into the field of marketing.
Google Page Rank, Alexa Traffic Rank, and a list of the number of unique blogs that link into that website and the number of posts that have cited that website in a post are also calculated with a score given out of 10.