Infamous Since 1864| Smirnoff

 

Agency: 72andSunny New York

Client Diageo/Smirnoff / Diageo

Country: United States


Every brand has secrets that they’d rather not reveal, but often this is part of what makes them unique. So, facing a crowded vodka market, Diageo did the most mischievous thing it could think of. It told the cold, hard truth. This global campaign shared the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade-long decline in Smirnoff sales, leading to growth for the for the first time in 10 years

Absolut Vodka: Absolut Vodka

“If you saw your life flash before your eyes, would you change the way you live it? Absolut Vodka thinks so, and to ensure people don’t get behind the wheel drunk, they introduce Absolut Life: a platform that allows people to watch a video of their Facebook lives flash before their eyes.”

Advertising School: Miami Ad School, New York, USA
Creative Director: Tara Lawall
Art Director: Lisa Zeitlhuber
Copywriter: Nick Partyka

Absolut Vodka| Ads review

Absolut Rome


Absolut London


Absolut Hollywood


Absolut Venice


Absolut Athens


Absolut Paradise


Absolut L.A


Absolut New Orleans


Absolut Bangkok


Absolut Seattle


Absolut Jersey


Absolut Houston


Absolut Monte Carlo


Absolut Istanbul


Absolut Manhattan


Absolut Paris


Absolut Stockholm


Absolut Aspen


Absolut Auckland


Absolut Original


Absolut 24th


Absolut Tradition


Absolut Sadist


Absolut Kurant


Absolut 19th


Absolut Kurant


Absolut Hangman


Absolut Larceny


Absolut 110°


Absolut Space


Absolut Squeeze

Absolut Blank

Absolut, the vodka company, is running “Absolut Blank”, an integrated advertising campaign featuering work by range of installation artists. Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week.

Click on the image below to play the Absolut Blank commercial in YouTube (HD)

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www.youtube.com/watch?v=QqC0dvN7U3U

Click on the image below to play the video in YouTube (HD)

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“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company. The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Kinsey and the detailed work of Good Wives and Warriors.

Credits

The Absolut Blank project was developed at TBWA\Chiat\Day New York by chief creative officer Mark Figliulo, creative director/copywriter: Sue Anderson, associate creative director/art director Hoj Jomehri, art Producer Teresa Rad, executive producer Robert Valdes, senior producer Darryl Hagans, assistant producer Ellen Fitzgerald
Filming was shot by director Floria Sigismondi via Believe Media with executive producer Liz Silver, line producer William Sloss, director of photography Simon Chaudoir, photographer Felipe Robelo.
Retouching was done at E-Graphics by director/editor Kief Davidson, editor Lauren Giordano, assistant editor Gabriel Chavez. Art materials and logistics were produced at Alarming Industries.
Editor was Hank Corwin at Lost Planet with executive producer Krystn Wagenberg.
Visual effects were produced at The Moving Picture Company (MPC) New York, by executive producer Justin Brukman, producer Louisa Cartwright, VFX supervisor Marcus Wood and 3D artist Liam Griffin. Telecine was produced at MPC Los Angeles by colorist Mark Gethin.
Music is by The Octopus Project.
Artists in the Absolut Blank project are Adhemas Batista, Aestethic Apparatus, Alex Trochut, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Marcus Jansen, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA, and Zac Freeman.