Antonio Fedirici|“Ice-cream is our religion”

BIC|grab your Bic pens now

"See how important it is to have a Bic handy?"

Middle East's first Lion of Cannes 2010 |Stopache|Splitting Steven

Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache. The ambient execution used headshots on posters which were then posted up with the top half split.