Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??
its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".
wherever the reason, its stupid and reflect how non planned brand you are .
As for the positioning, good luck next time in uniting generations Y & Z.