Dr Pepper UK wants to update your status

This Facebook idea to have fans update status.

Mc Donald's - Playland

For kids, McDonalds is a fun, exciting place. They wanted to bring that feeling back to adults. So they did something only Macca’s could. They built an adult-sized Playland in the middle of Sydney. It wasn’t your average Monday Morning. Grown-ups engaged with McDonald’s in a way they hadn’t for years. People see “I’m lovin it” in all their ads. This time they felt it.


Agency: DDB Sydney, Australia.

Pampers|Hello Baby - iPad App

— This has got to be one of the smartest iPad Apps out there.

The app, called Hello Baby, made its debut during Apple's launch of the tablet computer this month. It is Pampers' first mobile device application; the brand never launched an iPhone app. The move is also part of parent company Procter & Gamble's push to position its brands at the forefront of new and emerging technologies, especially as the packaged-goods titan shuffles more marketing dollars into digital, mobile and social media.

The app, available for free on iTunes, is essentially a pregnancy calendar, where users can track weekly progress from weeks four to 40 by entering the baby's due date. (The calendar draws on baby and parenting content taken from Pampers' "Village" online community site, said Susan Liao, a digital producer at StrawberryFrog, the agency that worked on the app.) Expecting moms can also hold the iPad in front of their tummies to view a typical, life-sized representation of the baby. Common comparisons include a baby that is the size of an acorn, pear and other "well-known fruits and vegetables," said Pampers North American marketing director Patrick Kraus.

Mobile baby apps like TheBump.com's Baby 411, for the iPhone, already exist, but Hello Baby, so far, is the only one developed exclusively for the iPad, he said. The app takes advantage of the portable device's high-resolution, multitouch screen to bring the prenatal development process to life.

P&G, which spent $53 million advertising Pampers last year, sans online, per Nielsen, said Hello Baby's investment is small, but it's looking to take findings from this "experiment" and leverage it online, Kraus said.     

IKEA’s Radio With Pictures

To promote the launch of a new IKEA superstore opening in Sweden, IKEA’s approach was to combine traditional and new media, namely, to have customers look at images via mobile while listening to a radio commercial.
The commercial was composed of two messages in one ad-break. In the first part, viewers were instructed to send an SMS to the promotion number with the promise that they would receive great offers and be participating in a “unique image-radio experiment.” They were also told to stay tuned for the next message a few minutes later. The link the IKEA sent back contained images. In the second message, listeners were asked to listen to the radio while looking at the images on their mobile,