Showing posts with label Cause marketing. Show all posts
Showing posts with label Cause marketing. Show all posts
23.10.20
The Gun Violence History Book| Illinois Council Against Handgun Violence
Agency: FCB Chicago
Client: Illinois Council Against Handgun Violence
Country: United States
For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law.
FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.
The Long Fight / Gender Gap| The New York Times
Agency: Droga5 New York
Client: The New York Times
Country: United States
The New York Times has a history of providing unparalleled coverage on gender in sports. When 2019 saw female athletes fighting a public battle for equality, it used the US Open as a backdrop to demonstrate how its journalism has been there at every step. This film takes 50 years of archival headlines and shows how hard women had to fight to level the playing field.
As the rally unfolds, each word brings viewers through the years. The sound design mimics the setbacks and breakthroughs, bringing you to the headlines of the present day. Online, readers got a deeper look into the featured article.
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha...
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Creating online content is easy. However, creating actionable online content without using the right tools can be quite challenging. The g...