Estée Lauder launched a regional website for the Middle East.The new website, www.esteelauder-me.com, is available in both English and Arabic and "has been designed to bring the exceptional service experience that consumers' have come to expect at Estée Lauder's counters to the web," according to a release announcing the launch.
The site provides detailed product information and enhanced product images that are grouped into seven categories. This includes a section dedicated to Estée Lauder’s skincare range which features’ Estée Lauder’s Beautiful Skin Solutions, an easy guide for customer’s to find their perfect skincare regimen, combining the proven Repair and Moisturizer formulas targeted to the their specific needs. Information on Estée Lauder’s repair, moisturizer and eye category as well as its popular Nutritious skincare range are also featured in this section.
Customers can enter the “virtual immunity” from the visible signs of aging with Estée Lauder’s most luxurious skincare range, Re-Nutriv. In this section, customers can learn all about the history and inspiration behind the Re-Nutriv range and the benefits of each product in the collection.
The website also features a dedicated section on Estée Lauder’s comprehensive brightening system, the Cyberwhite Ex range, which comprises of targeted technologies to brighten every kind of spot differently and thoroughly.
Detailed information on Estée Lauder’s make-up line up is featured in the make up section which includes Estée Lauder’s long wearing, stay-in-place Double Wear range as well its mascara, lipglosses and lipstick collections. Customer’s can build a wardrobe of scents to express their mood with Estée Lauder’s most well-known fragrance collections, including Pleasures, Beautiful and most recently Sensuous, which are featured in the fragrance category.
The “What’s New” section provides the customer with information on all the latest products that Estée Lauder has launched in the region. For any products of interest customers can click on the Store Locator to find out where they would be available in their country.
