Politicians immediately become brands (personal brands) when their campaigns kicks off and this isn’t a new concept. Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day.
Logos + Taglines = a value proposition that drives voters to 1- differentiate the brands appeal 2- inspire them giving votes 3- and/or a few bucks in campaign contributions.
"Make America Great Again", was designed to make white, working-class men remember when things were better for them or, at least, they thought they could remember.
Trump used this nostalgia to support his positions and tap into positive emotions in his supporters, further mobilizing them as evangelists.
