Skype::: Largest Long-Distance Phone Company

TeleGeography says that cross-border telephone traffic grew 14 percent in 2007 and is estimated to have grown 12 percent in 2008, to 384 billion minutes.

Falling prices and rising popularity have flattened the revenues (see graph below the fold). The big bump in minutes (and the flattening of revenues) has come courtesy of Skype, the company owned by San Jose, Calif.-based eBay.
Skype’s cross-border traffic grew approximately 41 percent in 2008, to 33 billion minutes — equivalent to 8 percent of combined international telephone + Skype traffic. Skype uses wholesale carriers such as iBasis and Level 3 for handling its network traffic. Five years after its launch, Skype is now the largest provider of cross-border voice communications in the world, Telegeography says. Or as my friend Andy Abramson would say: The world’s biggest minute stealer.

Corporate Identity
Skype have made their
brand book available for free download to all.

The book is composed of two PDFs, ‘How We Look’, and ‘How We Think’. The first takes the reader through the evolution of the Skype logo and covers the key rules to be followed when considering the Skype logo for display, including mash-ups. The second is all about Skype’s philosophy as a company. They are both beautifully illustrated and will be especially useful for people who are interested or work in brand design.

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...