Showing posts with label synonymous. Show all posts
Showing posts with label synonymous. Show all posts

26.1.21

Kraft | Heinz | Draw Ketchup



We anonymously asked people all over the world to “draw ketchup.” The result? They all drew Heinz.

Idea by: Agency Rethink -Canada.

#Heinz

Total and ultimate brand building is when your product is synonymous with the category. When you become the industry not only one of the top of mind brands.

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