Gillette::: 360 "Body Shaving" launch

Gillette has launched an online advertising campaign encouraging men to use their products in body shaving. Animated videos provide men with shaving tips on how to best shave their head, chest, back, shoulders, armpits and the most popular spot of all, the groin. Each video addresses the whys and hows of body shaving. The campaign is online at the Gillette YouTube channel and and Gillette’s Body Shaving site.

Reasons for Body Shaving

The Gillette Body Grooming site provides a range of scenes demonstrating that body shaving is an activity suitable for the heterosexual male population.

How to Shave Your Groin

You might say when there’s no underbrush, the tree looks taller…

How to Shave your Head

If your grass is patchy, bald or long, there are better places to spend your cash than the barber.

How to Shave Your Back

Wall to wall carpeting? Or whatever you’re carrying around with you, you’ve decided it’s got to go.

How to Shave Your Chest

Sweaters should be bought, not grown. Guys with perfectly groomed chests, probably not born that way.

How to Shave Your Armpits

An empty stable smells better than a full one.

Credits

The animated videos were created by Proximity Canada in conjunction with BBDO New York.