Axe|Sofaurus

"Because as soon as you stop thinking about football, you start think about woman again.
Axe Play 2010."



Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

TV is disappearing... generation Z is not watching it says Coca Cola

Seattle’s Best Coffee: Fridge Video

Discover your inner morning person!

Marketing 3.0. [ do more, do it better and reach further ]

1. I’ve posted 1121 innovative , mind opening articles 
2. I’ve had 11,215 comments
3. We’ve had 2.5m page views
4. I’ve had 1.4m visits
5. I’ve 1,283 followers on Twitter
6. I’ve been mentioned by more than 1000 global marketing blogs
7. Google has indexed the word [Marketing 3.0.] 4,800 times
8. I’ve had 6,151 subscribers to mail list
9. Marketing 3.0. blog has been connected to my YouTube channel and slide share

Mentions as of 1.4.2010

• Best blogs of the Arab World
• JordanBlogs Marketing 3.0.: MOBILY|http://bit.ly/dq7b5e
• http://www.huffingtonpost.com/2010/04/19/saudi-prince-stars-in-tv_n_542791.html
• http://www.digital-engagement.com/node/293
• http://evb.com/story/
• http://itoot.net/