Personally i loved the hilarious playing on a typical stereotype and how to mess with “ Americans blonds” who would believe anything told...American gullibility.
Post: Chimney Pot, Dubai
Production House: Zoe, Beruit
Director: Chadi Younes
However abusing your audience's attention is a dangerous thing. Showing skin to get attention and then trying to sell completely unrelated products like hearing aides, touch-typing courses or car-rental rental services (like you will see below) may backfire. The reader feels cheated and talked down to. Another thing to be cautious about is how much nudity is sufficient to grab eyeballs and what is too much thus considered offending. This is of course a cultural question. Usually the more religious your target market the less accepted it is to show bare body parts. For these reasons one needs to be careful where and how to use sex in advertising.
Yet there are many brands that are brave enough to take the risk and celebrate sex as any other source of joy in life in their ads. Decide what works and what not for you and presumably for the target within this pool of several dozen campaigns collected over the last few years. Check out the images below or watch the video on YouTube.
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...