Axe's new campaign to promote the new brand products. The three campaign commercials were made with audio 3D, which really makes a difference and gives viewers a perceptive and memorable listening experience.
3.6.10
Q: Does it work? to advertise without showing product???
A: You don’t always need to show the product you’re selling
Agency: TBWA Praha, Czech Republic
Agency: Publicis, Paris, France
Agency: Euro RSCG, Singapore
Agency: Publicis, Paris, France
Agency: Saatchi & Saatchi
Girls Look Hot Wet Guys Don’t
Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign, including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”. The campaign capitalises on two sets of emotions associated with seeing women in wet clothing and being rejected because of sweaty clothes. The Lynx Effect site provides men with the lure of slow motion footage of girls getting saturated, linked with their efforts to keep the guy dry.
Credits
The interactive campaign was developed at Soap Creative by creative director Brad Eldridge, copy writer Alex Bodman, developers Jim Boswell and Mark Fennell, producers Alice Le and Josh Hunt.-
Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha... -
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