| Presbyterian Church |
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| Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. The below image will give you a better idea. |
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| Eighty20 |
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| The Eighty20 logo is a bit of a geeky one to figure out. The two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. This makes 1010000 which represents eighty and 0010100 which represents 20. |
| London Symphony Orchestra |
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| The logo looks like a single flowing line creating three initials L.S.O in air. But, the harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra. |
| Yoga Australia |
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| At first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map. |
| The Brand Union |
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| Brand Union is a global leader in creative design consultancy, and the Union’s logo is a vivid example. The carefully chosen and placed black and blue shapes not only make the brand name but also enables the negative space do the same. |
| Northwest Airlines |
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| The old Northwest Airlines logo may look like a simple logo but if you take a closer look at the symbol on the left, it actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest. |
| Rehabilitation Hospital Corporation of America |
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| The highly symbolic logo of the Rehabilitation Hospital Corporation of America logo communicates a complex message with just a simple design. The globally renowned cross symbol represents help and medical attention and the steps reflects on the steps taken back to normal life. |
| Carrefour |
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| Carrefour in French means “Crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them. |
| Piano Forest |
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| The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano. |
| The Guild of Food Writers |
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| The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Mark closely and you can see a spoon inside the nib. |
| Schizophrenic |
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| Another logo that plays in representational symbols while relating heavily to the brand name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities, the logo characterises this with simple shapes that depict a happy and sad face. |
| Museum of London |
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| The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it grew over time. |
| GreenLabs |
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| This logo is just not a simple green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name. |
| Big Ten |
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| The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name. |
| Toblerone |
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| The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. |
| Treacy Shoes |
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| The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s. |
| Milwaukee Brewers |
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| The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the team’s initials M and B. |
| Elle Hive Tractor |
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| It is a company which designs compact tractors. The letters “E” and “H” make up the symbolic image of a tractor. |
| Sun |
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| The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University. |
| FedEx |
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| The FedEx logo looks like a plain text based logo but if you take a second look between the E and the x, you will see an arrow which represents the speed and accuracy of the company’s deliveries. |
| Amazon |
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| The Amazon logo is an extremely simple logo and while the arrow may just look like a smile, it actually points from a to z. This represents that Amazon sells everything from a to z and the smile on the customers face when they buy a product. |
| Newman |
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| The reversible Newman logo is simple yet classy. |
| A.G. Low Construction |
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| In this logo, the name of the company is written in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty. |
| Cattleyard |
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| Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. Clever example of combining the graphical elements to express a company’s name. |
| Baskin Robbins |
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| The Baskin Robbins logo may look like including a simple BR above the name but if you take another look you will notice that it includes a pink number 31. This is a reference to the original 31 flavors. |
| Formula 1 |
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| At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes.This logo also communicates a feeling of speed. |
| Egg n Spoon |
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| In this logo, the negative space cleverly show egg and spoon which is the brand’s name. |
| Sony Vaio |
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| Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal. |
| Lafayette |
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| If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. |
| Forkwire |
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| Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol. |
