30 Brilliant Logos With Hidden Messages

Presbyterian Church

Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. The below image will give you a better idea.

Eighty20

The Eighty20 logo is a bit of a geeky one to figure out. The two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. This makes 1010000 which represents eighty and 0010100 which represents 20.

London Symphony Orchestra

The logo looks like a single flowing line creating three initials L.S.O in air. But, the harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra.

Yoga Australia

At first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map.

The Brand Union

Brand Union is a global leader in creative design consultancy, and the Union’s logo is a vivid example. The carefully chosen and placed black and blue shapes not only make the brand name but also enables the negative space do the same.

Northwest Airlines

The old Northwest Airlines logo may look like a simple logo but if you take a closer look at the symbol on the left, it actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.

Rehabilitation Hospital Corporation of America

The highly symbolic logo of the Rehabilitation Hospital Corporation of America logo communicates a complex message with just a simple design. The globally renowned cross symbol represents help and medical attention and the steps reflects on the steps taken back to normal life.

Carrefour

Carrefour in French means “Crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them.

Piano Forest

The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano.

The Guild of Food Writers

The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Mark closely and you can see a spoon inside the nib.

Schizophrenic

Another logo that plays in representational symbols while relating heavily to the brand name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities, the logo characterises this with simple shapes that depict a happy and sad face.

Museum of London

The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it grew over time.

GreenLabs

This logo is just not a simple green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.

Big Ten

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

Toblerone

The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.

Treacy Shoes

The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.

Milwaukee Brewers

The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the team’s initials M and B.

Elle Hive Tractor

It is a company which designs compact tractors. The letters “E” and “H” make up the symbolic image of a tractor.

Sun

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

FedEx

The FedEx logo looks like a plain text based logo but if you take a second look between the E and the x, you will see an arrow which represents the speed and accuracy of the company’s deliveries.

Amazon

The Amazon logo is an extremely simple logo and while the arrow may just look like a smile, it actually points from a to z. This represents that Amazon sells everything from a to z and the smile on the customers face when they buy a product.

Newman

The reversible Newman logo is simple yet classy.

A.G. Low Construction

In this logo, the name of the company is written in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty.

Cattleyard

Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. Clever example of combining the graphical elements to express a company’s name.

Baskin Robbins

The Baskin Robbins logo may look like including a simple BR above the name but if you take another look you will notice that it includes a pink number 31. This is a reference to the original 31 flavors.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes.This logo also communicates a feeling of speed.

Egg n Spoon

In this logo, the negative space cleverly show egg and spoon which is the brand’s name.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Lafayette

If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower.

Forkwire

Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol.