28.5.09

Product Placement


The PussyCat Dolls have a new song called, "Hush, Hush" and of course all the kids are crazy over it. But what drove us crazy was the confluence of terribly placed products in the music video, including Campari, a Nokia cell phone, an HP laptop..

Just a day after being published on YouTube, the video above has more than 80k views.

A 1:37, an HP notebook enters the scene. It's carried through "the club" by some random faceless dancing extra who delivers it to the DJ, who immediately opens up the pink-flowered laptop and begins futzing with it. C'mon dude, you've got spinning to do! A better execution might have been a passover of some random chick who is sitting in the club in sweats and a high school running t-shirt &#151 playing on the laptop. She thought this was a Starbucks, but it turned out to be an annoying club &#151 and now her daily blog post will have to wait.

At 1:52 we see flashes of Campari &#151 bottles, labeled glasses and even the booze itself, all brown and tasty looking. But where's the Jack, Bud Light and obligatory "soda"? Alas, this isn't a real club, it's one paid for by pretentious liquor and out-of-place computers.

The final installment of the strange placements, and arguably the most important one, is none other than Perez Hilton himself. He's hard to spot at first, but can be spotted at 2:26 wearing a t-shirt that reads, "Hush Hush Featuring Perez."

CampariShot1.jpg


HPShot1.jpg

NokiaShot.jpg

PerezShot1.jpg


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