What better time than now to launch this beautiful campaign when FIFA World Cup is approaching fast. Nike is unveiling an action-packed film that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.
The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.
Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric QuennoyArt Director: Stuart Harkness, Freddie PowellCopywriter: Freddie Powell, Stuart HarknessProducer: Elissa SingstockProducer: Olivier KlonhammerExecutive Creative Director: Jeff KlingHead of Broadcast: Erik VerheijenProduction Company: Mokkumercials – AmsterdamProduction Company: Independent Films – LondonDirector: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo CasacubertoDirector of Photography: Jeroen van der PoelVFX Company: The Mill