4.2.10
How brands can create a successful Facebook page
Facebook Pages are free public profiles for your brand that provide you with an easy and powerful way to connect with your customers regularly. Facebook Pages look and act like your personal Facebook profile page.
When you share information about your business, whether it be upcoming sales or new store openings, these stories go directly to your fans’ News Feed where they spend a lot of time – an average of 5.75 hours a month.
Your fans can comment and click “Like”, which sends their friends stories linking back to your Facebook Page and creating a viral effect on Facebook.
For example, if you are a luxury handbag brand, you can share articles about fashion or women’s causes. Post content that sparks conversations and create a dialogue with your customers. This can be significantly more valuable than broadcasting one-way marketing messages.
2. Be active and update often even quick updates can be interesting -Your Facebook fans are interested in your brand, so make sure to keep them informed about what you’re doing. Post pictures of new merchandise or extended store hours.
Ask them for feedback on products or survey them to see what they love most about your business. Or pose questions about your business or industry to start a conversation among your fans.
Facebook also offers “Facebook Ads for Pages” which allow users to fan your Facebook Page by clicking on “Become A Fan” right in the ad. When a user does this, it automatically creates a story on the user's profile page generating free distribution for you.
Top tips for successful advertising on Facebook
1. Target the right people.
Reach people who are already interested in your product or service by selecting the best keywords. Keywords are derived from user profiles and provide you with detailed information to be able to precisely target your audience.
Adding these keywords will help you increase the size of your ad’s potential audience while ensuring you are still reaching people with relevant interests. Also, let the user know what it is you want them to do in the ad copy. Be as clear and specific as possible.
2. Ask people to participate.
Take advantage of some of the unique features Facebook ads offer that encourage people to take action directly on your ad. Drive customer awareness to your Facebook page or Web site by highlighting a specific promotion or event right in the ad, or simply ask people to click on your ad.
In addition, this action automatically creates a story on the person’s profile page and possibly in their friends’ home page “Highlights”—generating free distribution for you.
3. Keep it fresh.
Keep an eye on your ad and most importantly keep it fresh. You can do this by using different images, trying different calls to action, and even changing up the text and the groups of people you are targeting.
One of the best things about Facebook ads is that you can see what ads are working the best and use that information to tweak and change your ads as you go.
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