The latest Nike advertisement is a play on the company's slogan, "Just Do It," while also addressing racism.
The ad, titled, "For once, Don't Do It," contains several powerful messages throughout the one-minute spot:
- Don't pretend there's not a problem in America
- Don't turn your back on racism.
- Don't accept innocent lives being taken in front of us.
- Don't make any more excuses.
- Don't think this doesn't affect you.
- Don't sit back and be silent.
- Don't think you can't be part of the change.
- Let's all be part of the change.
The ad, created by Wieden + Kennedy Portland, is a series of simple yet powerful statements set on a black background:
“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” said a Nike spokesperson. “We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”
The spot illustrated Nike’s commitment to social issues and highlighted one of the brand’s most visible athletes in that space.
“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” said a Nike spokesperson. “We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”
The spot illustrated Nike’s commitment to social issues and highlighted one of the brand’s most visible athletes in that space.
