Agency: Apple
Client: Apple
Country: United States
The new 16-inch MacBook Pro was going to be the most powerful notebook Apple had ever made. But it knew there would be skepticism about its capabilities from top-tier professionals, who had been disappointed in the past. So Apple wanted to make sure these pros understood that this machine had all the capabilities they needed.
To do this, it created a site designed around the stories and processes of four world-class pros. Rich reveals, zooms, and cinematic visuals seamlessly executed through WebGL ensured a smooth experience – no matter the platform or device.
