1.8.10

Celcom Broadband| Selling connectivity



Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.



Content


Celcom Broadband: Content


Plug in. Watch away.

Coverage



Celcom Broadband: Coverage


Plug in. Far out.

Speed



Celcom Broadband: Speed


Plug in. Blast off.







Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009


7 New Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...