Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.
Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.
Plug in. Watch away.
Plug in. Far out.
Plug in. Blast off.
Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio