Nokia N8 now with panorama.

• Adverising Agency: JWT, Gurgaon, India
• Chief Creative Officer_ Adrian Miller
• Executive Creative Director_ Priti Kapur
• Creative Director: Anupama Ramaswamy, Simran Sahni
• Art Director: Nishit Shankar
• Copywriter: Amish Sabharwal

Nokia|Interactive Installation.

Interesting technique and nice realisation for Nokia. This beamvertising makes interaction possible. The campaign adverts for navigation function of Nokia mobile phones. 

Nokia N97… Your Personalised Home Screen

Here is an interesting ambient ad for Nokia N97 in Dubai Media City

Nokia N900: Offline as it happens

Wedding catastrophe!

Things get complicated when you're offline as it happens. Besides missing your own wedding, you might even upset the bride always a big no-no! See the brides message to the groomsmen:

FISHING
Popout
FOOTBALL
Popout
WEDDING




eBay

Nokia:GAME OF DEATH case study

N96 Ovi Share

Nokia wanted to promote its N96 handset, which featured a five megapixel camera and functions that make it easy share photos over the internet using the Ovi Share website.

It was important for consumers to understand what differentiates the N96 from other mobile handsets. Out-of-home was used to do this both visually and experientially.

The campaign was split into two phases.

The first phase included strategically-placed billboards in major districts. LCD screens were placed in the centre of these specially-constructed billboards to bring the N96’s high resolution camera to life.

The second phase included specially constructed stands on Istanbul’s main streets which allowed Nokia users the opportunity to share their photos via a free wi-fi internet connection.

The campaign resulted in great awareness of the product and tangible understanding of its benefits.

BRAND:

Nokia N96

BRAND OWNER:

Nokia

CATEGORY:

Telecoms/ Mobile

REGION:

Turkey

DATE:

Sep 2008 - Dec 2008

AGENCY:

Kinetic

MEDIA CHANNEL

Nokia:::The Power of We

Nokia is used to connecting people from far flung corners of the globe, but it wanted to take this relationship a step further, to unite those people behind a global cause. Problems such as global warming are of such magnitude it can often seem beyond our abilities as individuals to have an impact.

‘The Power of We’ aimed to create a cohesive environmental approach not only for Nokia’s 5,000 strong workforce but for its billion customers worldwide. It puts forward the idea that problems seemingly insurmountable to us as individuals can be overcome if we work together.

Initially implemented back in 2007, the first step was to unite Nokia’s 60 international offices that had until then been operating as disparate entities on the environmental front. The target was to inform at minimum 50% of Nokia’s global workforce of its environmental vision, and sign-up a minimum of 1,000 people as active champions of sustainability. Only when this target had been achieved did Nokia begin targeting its billion-strong customer base.

A variety of channels and tactics including screensavers, laptop and furniture stickers, animations, videos, installations, events and multimedia messages sent to phones were used to spread the message and encourage involvement. Longer term initiatives such as the we:reward and the we:champion scheme recognised those who made positive changes in their work or led by example on the environmental front.

In order to avoid overloading employees and consumers with eco message much of the creative unfolded through quarterly themes, around which events and content are introduced incrementally. Recycling, excessive flying and energy awareness were all dealt with using interactive events, humour and digital content.

The Power of We has so far proved very successful. Internal awareness is at 75% and event participation at 20%. Over 1200 we:champions have signed up in 25 countries. In addition, employees have made over 4000 pledges through we:reward. Recycling events proved particularly popular, and increased rates by 600%.

BRAND:Nokia

BRAND OWNER:Nokia

CATEGORY:Telecoms/ Mobile

REGION:Global

DATE:Jan 2007

AGENCY:Naked

MEDIA CHANNEL