Showing posts with label Brand Hype. Show all posts
Showing posts with label Brand Hype. Show all posts


Flynn's Arcade Exists? New Viral Game for Tron? Updated!

Flynn's Arcade Tokens

Wow something strange is going on out there. I woke up this morning to find a FedEx package from some address listed in San Diego called PMB. Inside the envelope were two arcade tokens (see above) for the once thought to be mythical Flynn's Arcade. Yep, the very same Flynn's that is the "Home of Tron" from the movie, uh, Tron. If I can put two-and-two together, a San Diego location this week might mean that Disney is doing a little Tron 2 viral marketing at Comic-Con. Sounds good to me! In addition to the tokens, there was also a thumb drive with an image labeled "4.gif" that is a coded animated gif. Check that out below.

So after doing some snooping around on the web, I also found out that JoBlo has an image like this as well, but with some different code (not the same stuff above). Some of the code in my image is gibberish - stuff I can't even understand. But on the JoBlo one they actually have some standard HTML code and numbers and so on. As I said, something very strange is going on. This viral is really starting to kick off and I hope we can figure this out before Comic-Con starts up. We'll keep you updated on the progress. It looks like we might have to put a bunch of pieces together and decipher the code? If anyone can help, let us know! Stay tuned!

Update: So far I've found the following other viral pieces across the web. From the comments below, we have gif #1, JoBlo has #3, UGO and SlashFilm have #2, I have #4, so we're still missing #5 maybe? Here are those four put together below (pattern goes 1,2,3,4). See anything? I can't make any sense of this code yet?

Tron ViralTron Viral
Tron ViralTron Viral

Update #2: Over on MacHeist they deciphered the HTML code from the four gifs above as well as a fifth one from IGN. When the HTML is put together it creates a web page with a table in the middle containing letters and numbers to decipher the message below. When deciphered, it spells out "Flynn Lives." Awesome - but that can't just be it, can it? There might be more - something related to a countdown or location details at Comic-Con? Keep searching - and there might be some websites related to this as well. Have we tried Keep up to date in the comments. We'll let you know when hear more!

Tron Viral Countdown

Update #3: Flynn Lives! The website is up and running at If you click the little bouncing spider thing at the bottom of the page, a countdown timer pops up (as seen above). We're guessing this counts down to the big event happening on Thursday night in San Diego. The timer counts down to 9:30PM on Thursday, July 23rd. There is a detailing about a "Flynn Lives" movement on the website as well with article clippings about Flynn. This is really starting to get good - an awesomeARG. Definitely check out the site - there seems to be a lot of good info on there! Let us know if you find anything else?

Update #4: The last site in this update (as far as we know) until Thursday night is This URL comes from the engraving on the arcade tokens that we first received. A quick glance around the site and it provides info on Flynn's old arcade from the original Tron movie but not much more. That's all for now folks - but of course let us know what you find! There may have more secrets - be on the lookout!

Flynn's Arcade is in San Diego - Amazing Tron Legacy Viral!

July 24, 2009

Flynn's Arcade is in San Diego

While I got to see footage from James Cameron's Avatar, Matthew Vaughn's Kick-Ass, and Tim Burton'sAlice in Wonderland today, my favorite part of the day had to be the awesome viral ARG (alternate reality game) for Tron Legacy, as it's now known (instead of just Tron 2), that I participated in tonight. We've been covering the early details but it all came together tonight in the ultimate reveal - Flynn's Arcade exists and you can even play Space Paranoids the game. And if that wasn't enough, hidden in a secret room in the back was an actual new lightcycle from the movie. But you have to hear about how we got there, first!

So it all began back during Disney's panel earlier in the day for Tron 2. Unfortunately they didn't have much new footage to reveal. They showed the test teaser trailer from last year (in 3D) and some new concept art and the designs of the new lightcycles and so on. But then they showed one odd scene from the movie "early on in it" that showed Sean Flynn, played by Garrett Hedlund, going back to Flynn's Arcade where it was shut down and dust covers were covering all the old arcade machines. But he finds the old Tron machine in the back, spins it out from the wall, and heads into a secret room behind it. Foreshadowing? It definitely was!

Flynn Lives Poster

So jump ahead to 9:30PM and a huge crowd of roughly 500 people had gathered at the cul de sac located on J Street near 1st Street as was mentioned on the website After signing a release waiver, we were given a small package that contained instructions, a handheld blacklight, a blue marker, and an extra Flynn's Arcade coin. The instructions explained that within a small area a few blocks in each direction from where we were, we had to find various "Flynn Lives" posters (as seen above) hidden on the walls and use our blacklight to find numbers. We needed to find 3 different posters and search for coordinates.

Eventually they let the masses go and off we went on a hunt for the posters. We quickly discovered (with the help of some others around us as well) that we would need to find six coordinates from three different posters (and they were very well hidden). Luckily we found all of those three posters within a block of each other and proceeded to draw out a map on a grid. That map would then pinpoint the final location (another few blocks away) which we would have to head towards to reach our final destination. We arrived not the at the front of the pack, but in the first group, and were treated to the grand opening of Flynn's Aracde.

Flynn's AracdeFlynn's Aracde

But didn't end there! After venturing inside (and being locked inside by some very buff security guys), we proceeded to take some photos of the arcade, play some games, and walk around. A few staff kept telling us to play some Space Paranoids - the game that Flynn plays (where he fights the Recognizers from his tank) in the original Tron at the beginning. We noticed that every time you beat a level (which was remarkably hard), it would give you a unique code. We wrote this down but didn't think much of it and ultimately it wasn't used tonight - but it may have more importance sometime in the future. Again, this wasn't the end!

About 10 minutes in, the lights started to flicker and go out. All of a sudden the Tron arcade machine in the back swung open (like in the scene we were shown earlier during the panel) and revealed a secret backroom. I whipped out my iPhone and shot a short video of us entering the room behind the Tronarcade machine and walking past some badass concept art of the new lightcycles up on the wall. Watch that video below.

But the best reveal was just beyond that. Hidden in the back was a real-life fully realized blacklightcycle on a turntable - complete with trippy lighting and a sample of Daft Punk's score for the upcoming movie (which you can hear in the video). This was one hell of an awesome payoff. Not only was it great walking through the streets searching for clues on posters using blacklights, not only was it awesome stepping foot into a real life Flynn's Aracde, but then we got to see an actual lightcycle. I would love to say this thing was a working lightcycle, but of course, that isn't the case. But this thing is truly awork of art - see the video!

Tron Legacy Lightcycle

I've got to say - this could easily have been one of the greatest viral marketing stunts I've ever seen. You probably all heard about the joker scavenger hunt at Comic-Con a few years back - this definitely topped that one. We honestly didn't know what was happening every step of the way and it was so exciting to be a part of this. I really did get chills when I noticed that the sign above the inconspicuous building we were standing outside was a giant "Flynn's" sign. It's this kind of stuff that makes this so incredibly awesome - they know what will make fans just go crazy and they really blew our minds this time. Bravo, Disney!

We hope that there is still much more to come sometime in the near future. And we're going to see if we can find out what those codes from Space Paranoids really mean. We did end up getting a "Flynn Lives" t-shirt and poster on the way out as a bit of memorabilia. And I've heard that this might be repeated a few more times during Comic-Con if you're interested. But you'll need to check for details on that!

Tron Legacy Lightcycle

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