18.12.09
Brands, strategy, innovation and the world of account planning| A reflection on planning by planners|
Is planning impotent?
What makes a good planner?
Are planners glorified researchers?
Is planning handicapped by advertising?
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
-
Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...
-
Richard Jeans, Philip Kitchen and Gary Howells report on research which shows the stress and complexities facing business-to-business mar...