The Swine Flu PSA| Talking about the flu

  • H1N1 flu (also known as "swine flu") is a new influenza virus causing illness in people.
  • This virus is spreading from person-to-person worldwide.
  • The epidemic has been sweeping the globe and has everyone taking more pre-cautions than usual. 

Boston Public Health Commission.
Swine Flu in the stateside city remains a serious concern for health authorities with the first H1N1 influenza death only recently reported.

The path taken by health officials couldn’t be further than that taken in the UK. Rather than roping in authoritative voices straight from the Royal Shakespeare Company, they have turned to an entertainer of another ilk.

Let is introduce you to Ethan ‘Smizzy’ McCoy featuring Boston Bones. The rapper stars in a music video that fronts the PSA campaign for the Boston Public Health Commission.

Opening credits for the work appear in a tongue-in-cheek network music channel format, informing viewers that the track ‘Talkin' 'bout the flu’ comes from the album, BPHC Greatest Hits.

Smizzy then goes on to list the unpleasant effects of the disease before telling us how considerate he’s being to his ladeee.

“I’ll sneeze in my sleeve for you. I’ll take four days off work to recoup,” he tells us. “If these symptoms are true, then I might have the flu.”

The video has aired in local cinemas and on youth friendly Comcast stations BET, MTV, FX, and NICK.

To reach ‘at risk’ young people further the authorities are also tapping in to the social media channels of YouTube, Twitter and Facebook.

Admittedly the song is not going to win a Grammy and the video will hardly be in the MTV VMA’s.

But the approach seems to have paid off, with positive response postings on Facebook… from the very people they were trying to reach. Job done, we’d say.

See the ‘Talkin' 'bout the flu’ video by playing it below.



Retailer ad| SHARP Air purifier| “Makes your house safer”

Creative Director : Mazen Dbouk [Kuwait 2009]



Telenet| Replace the handshake with the airshake |
Telecommunications giant Telenet proposes that we replace the handshake with the airshake. From their microsite: “…we desperately need a new way of greeting each other, since greeting is the cornerstone of our social and political life. It’s a sign of mutual respect, friendship and equality. As of today we propose to replace the firm handshake by an airshake, that’s a handshake without touching one another.” So concerned are they, they even created a short video demonstration with Jarabe Tapatio—aka the Mexican Hat Dance—as the soundtrack. Jump for the video, via ad agency: Duval Guillaume in Brussels.


H1N1 Flu prevention: Fire the Flu, 1

Fire the Flu viral video

Martin Williams did this as an internal message about the flu but then they decided lots of people could benefit from it, so they are making it available to anyone to use free of charge. Spread the word, not the flu.
Here it the site: 

Creative Director: Tom Moudry
Art Director: David Richardson
Copywriter: Karen McKinley
Illustrator: Volt Studios

Sound Design/Mix: Babble-ON
Voice Talent: Mark Bradley
Aired: October 2009



Swine influenza (also called Pig influenza, swine flu, hog flu and pig flu) is an infection by any one of several types of swine influenza virus. Swine influenza virus (SIV) orS-OIV (swine-origin influenza virus) is any strain of the influenza family of viruses that is endemic in pigs. As of 2009, the known SIV strains include influenza C and the subtypes of influenza A known as H1N1, H1N2, H3N1, H3N2, and H2N3.

Swine influenza virus is common throughout pig populations worldwide. Transmission of the virus from pigs to humans is not common and does not always lead to human influenza, often resulting only in the production of antibodies in the blood. If transmission does cause human influenza, it is called zoonotic swine flu. People with regular exposure to pigs are at increased risk of swine flu infection. The meat of an infected animal poses no risk of infection when properly cooked.

During the mid-20th century, identification of influenza subtypes became possible, allowing accurate diagnosis of transmission to humans. Since then, only 50 such transmissions have been confirmed. These strains of swine flu rarely pass from human to human. Symptoms of zoonotic swine flu in humans are similar to those of influenza and of influenza-like illness in general, namely chills, fever, sore throat, muscle pains, severe headache, coughing, weakness and general discomfort.

Swine Flu awareness campaign.


Kleenex: Soap dispenser

Got flu?

Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009


Tulipán Condoms: Bra

Keep taking care.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Head of Art: Demian Veleda
Art Director: Ivan Zimmermann
Copywriter: Benjamin Tornquist
Photographer: Juan Mathe / Argentinafoto


Vick: Boogers

Shoulda used Vicks. NyQuil is #1 pharmacist recommended. Available at your local supercenter.

Advertising Agency: Saatchi & Saatchi X, Springdale, USA
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O'Dell
Designer: Justin V. Leland
Released: December 2008

Suffering consequences| Brazil


Levi's Kids: Pigs

Advertising Agency: BBH Asia Pacific
Executive Regional Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Illustrator: Tye Sok Kuan
Visualisers: Ken Lee, Heng Loong Loh
Account Management: Frances Great, Lesley-Anne John
Production: Asmanic Yang, D'or Tey
Published: March 2009


Greenpeace: Forest denudation

New type viruses appear continuously because the nature is revenged on humans for forest denudation.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
Published: January 2009


Beware of the H1N1 flu social campaign


Movistar: Face mask

This was done at Buenos Aires for the cell-phone company "Movistar" during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009




prevention saves the economy

" Prevention Saves our economy
Influenza spreads between humans through coughing or sneezing and people touching something with the virus on it and then touching their own nose or mouth. Recommendations to prevent spread of the virus among humans include using standard infection control against influenza. This includes frequent washing of hands with soap and water or with alcohol-based hand sanitizers, especially after being out in public. Social distancing from other people who might be infected reduce the possibility of being infected. Help reducing the number of people infected, help your country’s economy."


Grupo Imagen: Mask

We do not need to kiss each other to feel our support / breath. (in spanish the Word “aliento” means breath and also support)
Advertising Agency: Labase Mèxico
Creative Directors: Andrés Cedillo, Candy Crudele
Art Directors: Luis Amador, Joss Díaz, Erika Malagón
Copywriters: Armando Plascencia, Denise Arvizu, Victor Acuña
Other additional credits: Vilma Barreras, Jorge Morales, Sergio Larios, Fredy Rivas.
Released: May 2009




Swine Flu Logos

Swine Flu Logo
Swine flu Logo Concept
Swine flu Logo Concept

Handi-C hand sanitizer: Protect your hands from H1N1

Advertising Agency: Far East DDB, Bangkok, Thailand Creative Director: Gongpan Uphathumprungpong Art Director: Suksiri Intarawongchote, Pas Kiranuchitpong Copywriter: Gongpan Uphathumprungpong, Pitipong Pattarawallakul Photographer: Anuchai Secharunputong Retoucher: Remix Studio

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