A witty little viral spots for the Visit Sweden tourism website. Targeting a UK audience.
Agency glue London
Animation 12foot6
The site delves into Gap's 1969 denim collection with a virtual runway and fit spotlight that show 360-degree views of the various jean styles and outfit suggestions, accompanied by commentary from designer Patrick Robinson.
Also featured are videos from Gap models and actors appearing in Gap ads. Users are also invited to upload their photos into a gallery with their own "born to" looks and share their own styles through Polyvore, an online image-mixing app.See more of the 1969 campaign here.The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...