23.1.11

Arabs got talent... my ass | Arabs strikes again with same-same copycat ad

Original








The Bruins Bear is back again. This time he's following guys into the men's room and gicing them swirlies for disobeying the restroom code. Not that there was ever such a thing as a bathroom code to dictate through which you enter the bathroom but every once in a while you wish that bear was around when people in crowds get impatient and do stupid things.

If you're going to be a Bruins fan, you had better obey the rules




The crap duplicate






Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising thanks to boutique agency Elephant Cairo. The four-man agency, which won two grands prix at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the Panda will kick your ass.
Utilising dark and subtle humour, the ‘Never say no to Panda’ concept is revealed in a string of new TVCs, which show people refusing to eat Panda cheese. They then nervously look towards a life-size Panda, who stares blankly back at them accompanied by Buddy Holly’s True Love Ways, before the Panda proceeds to smash things up.
Project Never say no to Panda
Client Arab Dairy – Panda, Egypt
Creative agencies Advantage Marketing & Advertising/Elephant Cairo
Creative directors Ali Ali, Maged Nassar
Copywriters Ali Ali, Maged Nassar
Producer Hossam Fawzy
Director Ali Ali
Director of photography Pedro del Ray
Exposure TV



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