20.8.09

TalkTalk | Put Pocketing

TalkTalk launches PutPocketing - the art of putting money INTO people's pockets without them realising, using real ex-pickpockets.
Happening now on London streets until the end of August 2009 - then to be rolled out across the UK. Designed to give Britons something back, no strings attached...

First-ever VIP (video-in-print) promotion

CBS and Pepsi Max are embedding a video player in a print ad for the fall-TV-preview issue of Entertainment Weekly in September. That's right, it's a TV commercial inside a magazine. And it's a 40-minute commercial, consisting of clips from shows on CBS's fall schedule. They're calling it "the first-ever VIP (video-in-print) promotion." Opening the page pulls a little mechanism that causes the commercial to start after a five-second loading delay. Which gives you exactly enough time to think, "What the heck is with that tiny screen?" The video device is a quarter-inch thick and seen through a die cut that conceals a larger circuit board. The whole effect is considerably more impressive than the e-ink cover of Esquirelast year. Of course, due to the high cost, only a small number of issues in New York and Los Angeles will carry the ad. As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign. But the future is coming. This is just one small step for media technology, but one giant leap toward my dream of auto-updating periodicals that can respond to nearby ads.


15 savage mistakes commonly made by PR folks


15 savage mistakes made by PR folksAfter reading about the Brody PR fail I thought I’d compile a list of common issues experienced by journalists when dealing with PR people.

A good PR makes things easy for journalists. They coordinate things behind the scenes. They follow up promptly on requests for further information or interviews. The understand the subject matter and how the journalist / publication plays a part in communicating news to a wider audience. And they do not try to pull the wool of your eyes.

A bad PR can be ill-informed, demanding, haughty, deceptive, intrusive, and sometimes plain idiotic.

So if you work in PR and want to improve your game then try to avoid any of the following. Any of these things will harm your personal reputation, and damage the chances of gaining coverage for your client.

BCC fail
This is an all-too-common scenario, and it’s not limited to junior PRs. Instead of using the BCC field when emailing a group of journalists / bloggers, the PR uses the CC field. As such you have revealed your media list to all recipients, and completely ignored privacy regulations. Sometimes journalists are so outraged that they Reply All, which only helps dig a deeper hole for the unfortunate PR.

Totally irrelevant content
Sending me a press release about semi-conductors isn’t going to cut it. We’re not into that kind of technology, and a few minutes checking out our blog would reveal as much. Over the years I’ve had releases relating to agriculture and pharmaceutical, neither of which remotely appeals...

No understanding about audience
An understanding of audience is crucial, before you start pitching to journalists. In our case, many of our members / readers have been with us for years. Some were working in the internet in the late-1990s, when we first launched our website. These people are not juniors! In our case we’re unlikely to teach people how to suck eggs. So emailing us ‘Why email matters!’ press releases isn't really going to grab our attention (nor that of our readers).

Impersonal emails
“Dear journalist.” FAIL! If in doubt, leave it out. Just push out the press release. Better still, open up with a paragraph, to explain the news in a sentence or two, and to introduce yourself if you’re new. It’s not rocket science to automate the personalisation of email, but I suggest a hand-written sentence or two to ‘tier one’ media for the best results.

PDFs / attachments
Why anybody emails press releases in PDF or Word format is totally beyond me. Answers on a postcard please. It is best to paste the press release into the body of the email. Make it easy for journalists to read them.

Weird formatting
The best example recently came from Lady Ga-Ga’s PR. Not content with telling me all about The Ga Ga, she decided to use five different colours in the email, as this rubbish photograph will show:
Lady Ga Ga PR email fail

“Feel free”
You bastards know who you are. I absolutely loathe this phrase. “Feel free to add this to your blog!", "Feel free to post this video!", "Feel free to promote our viral!” I have previously
complained at length about this horrible, throwaway phrase. It sucks.

“Let me know if you post something!”
Are you kidding me? If you’re not into online reputation monitoring then you’re not much of a PR are you? Feeds, feeds, feeds. It is easier than ever to monitor your clients, brands and competitors online, so get to it! Do not expect journalists to tell you… they expect you to be tuned in, given that you reached out to them in the first place.

Lack of a decent response channel
Some of the bigger internet firms have a bad habit of pushing out news but having no real desire to develop a two-way communication. Be prepared for questions, if you email press releases to journalists. Make it easy for them to get in touch with you (and your executives). If your executives don’t want to talk about it then we can assume it’s no big deal.

Poor service
If you offer me an interview and the journalist accepts, then be sure to make it happen. We have somewhere between 30 and 50 interview requests in an average week, and we obviously can’t do them all. So whenever we agree to an interview let's make things happen.

Big Brother-style lurking
If you decide to sit in on conference calls or interviews then please remember who the journalist is trying to interview (clue: it isn’t you). PRs who try to step in and deviate the course of the interview are playing with fire. Brief your clients beforehand and give them – and the journalist – the space to have a proper, uninterrupted conversation.

‘Exclusive!’
The first thing I do when something is pitched as an ‘exclusive’ is to copy and paste some part of the release into Google. If I see it then it’s game over, no matter how big your news is. There are plenty of other things to write about. In any case, exclusivity is overrated these days. For my money it is all about ‘scoops of interpretation’.

‘Embargoed’
Ditto. And if you allow other publications to break your embargo, then I'll assume you have agreed that in advance and make a mental note for next time. As such I’m with Michael Arrington on this one.

PRspeak overkill
Jargon is one thing, and sometimes cannot be avoided, but telling me that a company is ‘leading’ or a service is ‘world class’ or an application is ‘mission critical’ makes me instantly doubt the validity of these claims. And
any release that includes the word 'synergies' is immediately in a lot of trouble. See my Econusltancy Style Guide for a longer list of these terms.

CAPS LOCK SUBJECT LINES!
Hey, you know what? WRITING SUBJECT LINES AND HEADLINES IN CAPITCALS DOESN’T MAKE THEM ANY EASIER TO READ AND IT KINDA SOUNDS A BIT LIKE YOU ARE SHOUTING AT ME AND CAPS ARE SEEN TO BE A BIT SPAMMY IN THE EYES OF THE AVERAGE EMAIL CLIENT AND AS SUCH MAY BYPASS THE INBOX ENTIRELY WHEN REALLY YOU SHOULD BE DOING ALL YOU CAN TO MAXIMISE DELIVERABILITY RATES GIVEN THAT YOU ARE THEORETICALLY AND EXPERT IN COMMUNICATIONS. See what I mean about readability?

50 Creative WWF Campaigns

The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. With the mission” to halt and reverse the destruction of our environment”, WWF is trying hard to make this world a better place.

To WWF, what’s important is to get their message passed to the public, and to arise the public awareness of the importance of protecting the nature. That’s why they rely heavily on advertisement. What we have collected here are some of the most powerful and eye-catching ads of WWF. They are all creative and well executed, and the message is clear. What it takes a make a great ads? Maybe you can learn something from the ads below.

Most of the the following WWF Campaigns can be found on Ads of the World. .

Turning off your TV, stereo and computer when not using them

Recycling glass, plastic, cardboard and paper

Choosing a hybrid or fuel efficient car

When you leave the light on, you’re not the only one who pays.

If we don’t stop global warming, nature will.

If we don’t stop global warming, nature will.

For once, the dark side saves the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

Give a hand to wildlife.

Give a hand to wildlife.

Give a hand to wildlife.

For a living planet.

For a living planet.

Nature can’t be recycled.

Nature can’t be recycled.

Our life at the cost of theirs?

Our life at the cost of theirs?

Today on the coast of Galicia. Tomorrow on your plate.

Don’t buy exotic animal souvenirs.


The fate of the Indian Barasingha lies in your hands.

The fate of the Blue whale lies in your hands.


Save endangered animals before they disappear in front of your eyes.

Before it’s too late.

Deforestation in China threatens Giant pandas.

15km2 of rain forest disappears every minute.

Forests for life.

A single golf course sucks away 15.000 m3 of water!


Save trees. Save wildlife.

(Left)Stop climate change before it changes you.

(Right)The par: 200.000 trees! Building a single course puts thousands of trees at stake. Take action. Help us stop them.

A single tin of paint can pollute millions of litres of water.

A single can of dissolvent pollute millions of litres of water.

Save the world with a few coins. Donate at WWF.at

Save the world with a few coins. Donate at WWF.at

Save his life, save yourself.

Save his life, save yourself.

We are all together. Do your bit.

The future is man made.

The future is man made.

(Left)The first signs of global warming are now clealy visible.

(Right)Polluted river water kills as many people as a nuclear explosion.

Corporate Blog Design: Trends And Examples

With tens of millions of blogs online today, major corporations have started to recognize the value of a corporate blog for communicating with customers. However, corporate blogging is far different than the more traditional blogging that most of us encounter on a daily basis. Corporate blogging brings its own unique set of challenges and opportunities that must be considered and addressed by the company in order for its users to have a positive experience.

Purposes of Corporate Blogs

Probably the most significant reason for companies to manage a corporate blog is the communication benefits it can provide. As a higher percentage of the population uses the Internet for researching and buying products and services, companies can often benefit from having a more direct line of communication with customers and potential customers.

1. Communication with customers and the public

Hoefler & Frere-Jones Type Foundry Blog

While websites in general provide plenty of opportunities for corporate communication, blogs caneliminate barriers and allow a company’s executives or employees to communicate directly with anyone who visits the blog. Those who read the blog will sense a much more personal message in what is generally a more relaxed environment than many other types of corporate communication.

Companies that place a priority on communicating with customers through a blog display a certainopenness and responsiveness that today’s consumers appreciate. A blog is able to bring a company and its customers together through the open sharing of ideas, issues, announcements, events and feedback.

2. Demonstration of corporate responsibility

In some cases, corporate blogs are not used to directly promote the products and services of a company, but rather to demonstrate ways in which the company is giving back to the community or to show that the company is conducting its business responsibly. McDonald’s effectively uses its blog to do just that.

McDonald's

Corporate responsibility can also be demonstrated by using blogs as a medium for improving products and services and helping customers get more value out of them. A company that truly promotes opentwo-way communication through its blog is demonstrating to customers that it is committed to doing everything within its power to provide a quality product.

3. Reputation management

The issue of reputation management continues to grow in importance for businesses both large and small. With technology available that allows anyone to post damaging statements online to be seen by the world, blogs provide companies with a way to prevent problems before they happen or help improve situations when it is too late for prevention.

Because of the level of communication that can take place on a corporate blog, companies have greater control over the messages that the public receives about the company. They can quickly respond to any negative publicity and can help prevent such situations by adopting an open communication strategy that develops the trust of consumers.

4. Promotion of products and services

37signals

In very few cases, the primary purpose or goal of a corporate blog is to directly sell more products. In most cases, the blog is seen rather as a valuable tool that can indirectly assist the company to achieve more sales, but direct promotion is rarely the priority. However, some companies are able to find creative ways to promote their own products through blogs.

In some examples we’ll see throughout this article, companies are using their blogs to provide information or announcements about products, which of course can be done with the intent to boost sales. Some blogs provide content that shows readers new ways to use products or explains features that might not be commonly known. In other situations, products aren’t even mentioned in many of the blog posts but are most likely linked to in some area of the blog, frequently the sidebar.

5. Provide executives and/or employees the chance to communicate openly

One of the real advantages of a blog to a traditional company website (not to say that a blog should replace a traditional website) is the personal nature in which a writer and reader can communicate and interact. Even readers who do not participate in making comments likely notice that the post was written by an individual, and that individual may be the best way for the reader and potential customer to connect with the company.

Bloggers enjoy sharing their thoughts and information with readers, and readers enjoy being able to connect with the writer of the content. A corporate blog can add personality to the company in the eyes of readers, and employees can benefit by being able to express themselves and share with readers.

Potential Issues for Corporate Blogs

Although blogs provide all kinds of opportunities for companies, there are also several common struggles that can be experienced. In order for a company to have a positive experience with its blog and for the blog to be useful and relevant to readers, the company must consider these issues ahead of time and develop a plan to address and prevent them from happening.

1. Negative comments

While communication is the major benefit of corporate blogs, it can also work the other way. Not all communication that occurs through blogs is positive. The presence of negative comments may not be a big issue on smaller blogs run by individuals, but they can be a problem for corporate blogs. After all, the company’s reputation management isn’t being helped by a blog that includes a lot of negative comments from readers.

In order to avoid potential issues with negative comments, all comments should be moderated for approval before appearing on the blog. This way, unreasonably harsh or profane comments can be deleted without ever being posted to the blog. Some blogs also require users to create an account in order to post a comment.

2. Consistent and frequent posting

Lenovo

Blogs in general, not just corporate blogs, often suffer from abandonment or long periods ofinactivity. While it may be acceptable for an individual to be inconsistent with a blog, corporations could possibly do more harm than good with a blog that doesn’t get much attention. When visitors arrive and see that nothing new has been posted in a long time, it sends the message that the blog is not important to the company and that it doesn’t take this form of communication with customers very seriously.

Corporate blogs have a wide variety of posting schedules. Some are very active, with multiple posts each day, while others have posts much more infrequently. Before launching a blog, or when evaluating an existing one, the company should consider what type of posting schedule would allow for the blog to be used as an effective tool for itself and its customers.

3. Usefulness of posts

Another major issue facing corporate blogs is the challenge of providing interesting content that is useful in some way to readers. Of course, the blog needs to benefit the company in some way as well, so content development can often be a struggle. Although a blog is intended to bring some type of benefit to the company, simply creating posts that promote products or services will draw little interest from readers and will have poor results.

Typical content for corporate blogs includes discussion of issues that are relevant to the company or industry, press releases, information to help readers use the company’s products more effectively, and other specific types of content that appeal to the company’s target market.

When examining various corporate blogs, you will notice a great variety in the types of content being published and their usefulness to readers. Some companies do an excellent job of adding value for readers, while others are little more than another form of advertisement. Not surprisingly, the ones that have creative solutions to this challenge are usually the most effective.

4. Who is going to write the content?

Open Forum

Although corporate blogs typically include some sort of disclaimer that the information and opinions provided do not necessarily represent those of the company, the reality is that a blog is a direct reflection of the company in the eyes of visitors. Some corporate executives handle blogging responsibilities, but these people are obviously extremely busy with other work, and these blogs are rarely very active.

Most companies have employees who would enjoy being able to share their insights through a blog, but the company has to weigh the pros and cons of doing so. A corporate blog is useless without content, so the company does need to consider who will be responsible for providing it.

5. Promoting open communication without damaging the company

Because of the openness of blogs and because they connect with readers on a personal level, the chance exists that the communication being done through a blog will damage the company. In most cases, companies are careful about who is allowed to publish content, and those individuals may be given restrictions as to what they can say.

Some companies have a corporate culture that is more open and are willing to let employees participate in blogging activities, and other companies are more restrictive. Companies face the challenge of embracing the nature of blogging without also bringing some of the baggage that may come as a result of poor choices.

6. Lack of focus

Simply having a corporate blog isn’t enough. In order to make it effective for the company and for readers, there must be some sort of focus or plan for using the blog to everyone’s benefit. Companies should consider who will be writing the content, how frequently new posts will be published, what types of content will be published and how the content will help the company and readers.

Many corporate blogs suffer from poor direction or a lack of focus. If the blog is nothing more than a place to publish press releases, it is unlikely to ever draw much interest from readers, because it really serves no purpose for them. The most successful corporate blogs have a clear focus, and those involved in running the blog understand how they can help readers and the company through their efforts.

7. Converting traffic into something useful

Blogs may be able to attract visitors and regular readers, but the company still needs to convert that into something of significance. The strategy here depends on the focus and priorities of the blog. If the company’s goal with the blog is strictly to present the company in a positive light and to increase exposure of its actions in the community, then it wouldn’t be necessary to attempt to convert visits to the blog into product sales.

Trends in Corporate Blogs

Like other kinds of blogs, corporate blogs often follow their own unique trends. Of course, this isn’t to say that all corporate blogs have these things in common, but many do.

1. Simple layout, with a lack of visual appeal

Adobe

Although many companies involved in corporate blogging spend huge sums of money to promote themselves to customers and potential customers, their blog designs are typically very simple. While content is the primary element of a blog, one would think that major companies might not want a blog design that looks so basic.

Going against the trend:

Nike is one of the few companies that have put more emphasis on the look of the blog.

Nike

2. Branding

Best Buy

Although layouts and designs in corporate blogs are usually unremarkable, most companies clearlyattach their business to the blog by branding elements in the design. Most corporate blogs include logos or standard branding that would appear in other places, such as the main portion of a company’s website. Additionally, corporate colors are typically used for the blog design to promote consistency in branding.

3. Multiple authors

Wal-Mart

Most corporate blogs include a number of different writers who work together as a team to provide content to readers. Because these people typically have jobs outside of running the blog, it’s difficult to get a significant amount of content from one individual. In most cases, if the company wants an active blog that includes regular posts, multiple authors may be a more realistic option.

How blogs handle multiple authors can vary. Many corporate blogs include a small picture of the author in posts, which can help readers connect with the writer — and, as a result, with the company, too. Some companies have different writers who cover different topics on the same blog, and others separate topics into a few different corporate blogs.

4. Networks of blogs

Lenovo

When companies want to cover a wide variety of content in their blogs and employ many different writers, they will often have a small network of blogs rather than one all-encompassing blog. In these cases, the blogs will be separated according to topic, or sometimes each writer will have his or her own blog. This allows the company to publish more content and be more specific with content so that it can truly be of value to readers — plus, it helps readers get only the content that interests them.

5. Few comments

Although blogging is intended to be two-way communication between companies and readers, many corporate blogs attract very few comments to their posts. This seems to be in part due to the type of content that is presented. Companies that publish typical blog content that isn’t focused on their products or themselves tend to draw more comments than those that publish corporate announcements or posts that are mainly intended to promote a product.

6. No ads except for internal ads

The only ads that are typically found on a corporate blog are for the company’s own products and services. This is not surprising, but it is a drastic difference when compared to blogs in general. Because of the specific purposes and intent of corporate blogs, ad revenue is inconsequential, and ads would be a distraction to readers and a hindrance to the company’s goals for the blog.

Monster uses a large banner ad on its blog for its own services, but no outside advertisements.

Monster

7. Links to the company’s home page as well as products and services

Every corporate blog will at some point link back at least to the company’s home page, and sometimes to specific products as well. Sidebars in corporate blogs are frequently used to direct visitors to other parts of the company website and provide brief information about products with links to specific pages or sections of the website. Without advertisements in the sidebar, there is plenty of space to do some internal promotion.

8. Separate domains

What's the Diff?

It’s not uncommon for a corporate blog to be kept on a separate domain than the company’s website. There is a good deal of variety in practices with this, and it certainly isn’t the case with every corporate blog, but many companies have chosen to use a separate domain.

Gallery of Corporate Blogs

Here, we’ll take a look at more than 40 corporate blogs. To start, we’ll point out some that have particular items of interest, and other will simply include links and screenshots.

American Express
American Express has one of the more impressive corporate blogs. Its blog is part of OpenForum.com and provides information and resources to business owners. The blog at Open Forum is nicely designed and laid out. The sidebar on the left is used to promote some of the company’s products as well as for general navigation. Take a look at the posts and you may recognize some of the writers, including Guy Kawasaki and Seth Godin. With the Open Forum blog, American Express attempts to provide valuable information that will help its target market of small business owners, rather than directly promote its own products.

Amex

McDonald’s
McDonald’s Corporate Responsibility Blog provides content exclusively on just that. You won’t find content here about McDonald’s food or current deals, just information on what the company is doing around the world. This blog is a good example of one that has a specific focus and purpose. The design and layout is very simple, but it does include some McDonald’s branding, and it clearly shows visitors that McDonald’s takes corporate responsibility very seriously.

McDonald's

Best Buy
Best Buy has a few different blogs. The Holiday Rituals Blog provides short posts that give information on specific popular products or recommended Christmas gifts. Because the posts cover specific products, it’s puzzling why the product descriptions are not linked back to the main Best Buy website, where those products can be purchased. Nevertheless, the blog has a nice colorful, winter-inspired design.

Best Buy

Best Buy also has a blog at AskABlueShirt.net that provides information on the upcoming digital TV transition. This blog has a lot of Best Buy branding in the design, including the colors, the logo, and the picture of the worker in the blue Best Buy shirt.

Best Buy

Nike Basketball
The Nike Basketball Blog obviously places more importance on the look and visual appeal of the website than other blogs. The background is a large image of a basketball court, and a big picture of Kobe Bryant is currently in the header. Each post has its own header image, and some include pictures of NBA players who are sponsored by Nike. The content of the blog is primarily focused on drawing attention to athletes who are affiliated with Nike, which would ultimately lead to more shoe and apparel sales, because the players have a lot of influence on sales.

Nike Basketball

Wal-Mart
Wal-Mart’s blog is located on a separate domain, and even Wal-Mart’s branding may be missed at first glance. The content is mostly related to information about products that can be bought at Wal-Mart. Unlike Best Buy, Wal-Mart does link to pages on its own main website, and the Sam’s Club website, where specific products can be purchased.

Wal-Mart

Cisco
The Cisco blog, The Platform, is used primarily to publish company news. There are some informational posts that don’t have to do with the company, but most are Cisco-related. The Platform uses a three-column layout that includes common blog elements, such as a tag cloud in the right sidebar.

Cisco

Dell
Dell uses several different blogs on various topics. Its blog network’s front page includes links to recent posts from across the network.

Dell

Lenovo
Like Dell, Lenovo also uses multiple blogs for different topics. Its blog network’s front page contains links to all of the various blogs, plus it includes elements typical of traditional blogs, such as a Flickr photostream and recent Delicious bookmarks.

Lenovo

Possibly of interest to Smashing Magazine readers is Lenovo’s Design Matters blog.

Lenovo

Google
The official Google blog is one of the more well-known corporate blogs. Naturally, Google’s blog is hosted on Blogspot.com.

Google

Monster
Monster’s blog also has a design that fits well with the design and color scheme of the main website. Most of the content is geared to job searchers and those interested in career-related information. The header of the blog includes a banner ad for Monster’s resume-writing services.

Monster

Johnson & Johnson
Johnson & Johnson’s blog, JNJ BTW, includes a variety of content, including information on health, social action that the company is involved in and even a recent post that is an apology for an advertisement that some people found offensive.

J&J

Yahoo!
Yahoo! has several different blogs, including Yodel Anecdotal, on which Jerry Yang recently posted a copy of an email he sent to all Yahoo! employees about current layoffs. Yodel Anecdotal has a colorful design and includes content relevant to various aspects of Yahoo’s business.

Yahoo

The Yahoo! Search Blog is specifically focused on search-related content.

Yahoo Search

The Yahoo! Developer Network also has its own blog.

Yahoo Developers

Southwest Airlines
Southwest tries to distinguish itself as a company that has a more fun and laid-back corporate culture than other major airlines. The Southwest blog also takes that approach with its design.

Southwest airlines

GM
GM has several blogs for different purposes. Its blog network’s front page includes links to the various blogs.

GM

FastLane
The GM FastLane Blog is dedicated to covering all aspects of GM vehicles. The design uses a bright, colorful background.

GM

FYI
The GM FYI Blog is for GM news, information and opinions, and it is written by GM employees and others.

GM

Quicken Loans
Quicken takes a unique approach with its blog, What’s the Diff? Content is rarely relevant to the company itself but is rather diverse, with a lot of different subjects covered. The blog includes some advertisements for Quicken’s mortgages.

Quicken

Quizzle
Quicken also runs the Quizzle blog, which publishes content related to home ownership and money management.

Quizzle

LinkedIn
The LinkedIn blog has a design that fits well with the rest of the website. The content is focused on providing LinkedIn users with information that can help them get more value out of the main website, which draws more comments than the content on many other corporate blogs. Like some of the other blogs featured here, LinkedIn includes a Flickr photostream.

LinkedIn

37signals
The popular blog of 37signals, Signal vs. Noise, publishes content on “design, business, experience, simplicity, the Web, culture and more.”

37signals

37signals also has a separate Product Blog that focuses on the company and its products.

37signals Products

Aviary
Aviary’s blog includes content that is actually relevant and useful to users of its products, rather than just posts about company news and information. The design of the blog features a colorful and attractive header, which is appropriate because the company offers browser-based tools for designers.

Aviary

Best Western - On the Go with Amy
On the Go with Amy isn’t a typical corporate blog like many others featured here, but it is affiliated with Best Western. Amy writes about her travels and provides tips to readers for their own travels. The blog uses a fun and colorful design with an illustrated header.

Best western/Amy

AOL People Connection Blog

AOL

The Nokia Blog

Nokia

The Nokia Conversations Blog

Nokia

Flickr

Flickr

Facebook

Facebook

Digg

Digg

Delta

Delta

Kodak

Kodak

Boeing

Boeing

Sun Microsystems

Sun

Novell

Novell

BBC

BBC

FreshBooks

fresh

Marriott

Marriott

Hoefler & Frere-Jones Type Foundry Blog

Hoefler & Frere-Jones Type Foundry Blog

GE Global Research

GE

Ning

Ning

Oracle

Oracle

Viddler

Viddler

IBM

IBM

Toyota

Toyota

Additional resources on corporate blogging:

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...