THE ORIGINAL? Advil / Pfizer – 2008 Tagline : “Faster than pain” Source : Cannes Archive Online, Agency : Publicis (Netherlands) | LESS ORIGINAL Solpadeine / GlaxoSmithKline – 2011 Tagline : “Fast acting pain relief” Source : Adsoftheworld Agency : Ogilvy & Mather (Ukraine) |
10.7.11
Fall déjà-vu!
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
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Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...
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Richard Jeans, Philip Kitchen and Gary Howells report on research which shows the stress and complexities facing business-to-business mar...