25.8.09

TRANSFORMERS: LIVE.

Weirdvertising…3.0 bizarre adspaces





ChicagoNow.com launched by Zig, using stacked cars, chalk blogs and more

Here are the radio ads that go with this campaign.

Then there was the “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard."We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” Crowds gathered, adding their points of view - because as everyone knows, it's not just the blogs that draws the readers, its the comments and ability to make one as well.

last but not least, the Chicago newspapers carried traditional print ads as well.

Credits for the ChicagNow.com campaign are as follows:

Agency:Zig Chicago
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi

Hewlett-Packard with the new "You on You" campaign.

Hewlett-Packard with the new "You on You" campaign is inviting the public to make homemade versions of the "Personal Again" HP ads that feature celebrities (their faces hidden) talking about their digital lives. The effort, aimed at promoting the HP Artist Edition Notebook, is about halfway through its life span, and some of the submitted work has been pretty impressive.

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